Analytics

How to Properly Measure Your Marketing Campaigns

You put tons of effort and money into that last campaign launch! Now that it's live, you may be wondering, what channels are driving the most conversions? What creatives and messaging are converting the best? Is anything converting better and worse ...

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Analytics

How to Tell If Your Online Ads Are Working Using Google Analytics

I’ve overheard conversations like this way too much in the marketing space: Yup, I use Google Ads and I’m spending a good bit per day. I have a great number of impressions and clicks and my average cost per click is below average. I always wonder ...

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Analytics

How to Tell If Your Email Marketing Is Working

Email marketing can be a powerful force, but if you’re relying completely on the tools built into your email platform, you’re missing out on a lot of high-value data.

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Analytics

How to Find Your Top Website Content in Google Analytics

Do you know which pieces of content are performing the best on your website? It could be the one you least expect. On the other hand, the blog post that you thought was going to be a hit isn't getting the traffic you predicted. So how do you find ...

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Analytics

4 Reasons Every Business Needs to Use Google Analytics

Tracking your business' website analytics is essential because the data provides valuable insight into what your business can do better so that it can continue to grow. A great tool that we recommend all businesses use is Google Analytics. ...

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News

Boxing for a Cause - Huntsville Youth Orchestra - October 2019

Boxing for a Cause is our way of giving back to our local community. Each month, one of our team members chooses a local nonprofit to receive a donation. Justin chose Huntsville Youth Orchestra for October!

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Analytics

A Google Analytics Glossary for Beginners

Google Analytics is a superstar in any marketer’s tool chest, and remains one of the best methods for monitoring and tracking online audiences. While top-level analytics are pretty straightforward, you’re not alone if you load up the Google ...

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Inbound Marketing

5 Types of Donor Personas Your Nonprofit Should Know About

Donor personas are semi-fictional representations of your nonprofit’s ideal donor. In their profiles, they have information collected from interviews of real donors and insights from social media and other analytics platforms. They provide you the ...

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Featured image on Boxing for a Cause - Friends of Rescue, Inc. - September 2019
News

Boxing for a Cause - Friends of Rescue, Inc. - September 2019

Boxing for a Cause is our way of giving back to our local community. Every month, one of our team members chooses a local nonprofit to receive a donation. Jasmine chose Friends of Rescue, Inc. for September!

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