Tracking your business' website analytics is essential because the data provides valuable insight into what your business can do better so that it can continue to grow. A great tool that we recommend all businesses use is Google Analytics. Why? First, it's free. With the non-existent price point, it's hard to argue not using this platform. Secondly, the data it provides you about your business' website and its visitors is extremely beneficial to your marketing strategy.

In this post, we're going to cover 4 reasons why every business should be using Google Analytics.