Tracking your business' website analytics is essential because the data provides valuable insight into what your business can do better so that it can continue to grow. A great tool that we recommend all businesses use is Google Analytics. Why? First, it's free. With the non-existent price point, it's hard to argue not using this platform. Secondly, the data it provides you about your business' website and its visitors is extremely beneficial to your marketing strategy.
In this post, we're going to cover 4 reasons why every business should be using Google Analytics.
4 Reasons Your Business Needs to Use Google Analytics
1. Understand How Your Online Presence is Doing
If you've invested in a website for your business, then you'll want to know how well it's serving its purpose. Google Analytics allows you to track your website visitors' actions on your site so that you can understand how they landed on your site, how they interacted with your content, and ultimately what drives them to convert. This data can help you improve the content on your website so that you can give your visitors exactly what they're looking for.
2. Find Out Who Your Audience Is and What They Like
The Audience section in Google Analytics provides you with a wealth of information about your website visitors' demographics and interests. By knowing important factors like the age, gender, location, and interests of your users, you will be able to target your content to your specific audience.
It also tells you how they landed on your website which can help you determine which channels are driving the most traffic to your website.
3. Track Your Business Goals
Setting goals for your marketing strategy is not a step you want to skip. Take the time to identify what true conversions are for your business. With Google Analytics, you can set up these Goals to track your marketing success with your website data. By doing this, you'll know how well your business is progressing based on real data.
4. Discover Your Top Content
Creating quality content requires a lot of effort so you want to make sure that you are keeping track of what topics and formats are performing well so that you can continue to have success. If you don't know this information, then your content marketing plan isn't as strategic as it could be which means more stress and wasted time down the road. Use the reports within Google Analytics to find your best-performing content to create a more efficient content marketing strategy.
The Importance of Analyzing Your Data
Without tracking your website analytics, you will never be able to truly measure how well your marketing efforts are doing. And if that's the case, then what's the point of running marketing campaigns in the first place? Google Analytics is a free platform that you can analyze your website traffic on and gain truly valuable information about your audience.