What a year, huh? Ad campaigns sure had to step things up to another level this year amidst a pandemic. Year after year, companies do what they can to stand out in the sea of ads to attract their target audience. Sometimes they take too big of a risk and their campaign ends up backfiring on them. Other times, their creativity pays off and makes for a memorable ad.

The Image in a Box team is dissecting some of the best and worst ads we saw this year so we can learn lessons from them and apply those discoveries to our future campaigns.