Analytics

Using Google Analytics to Find Which Channel Drives the Most Visitors to Your Website

Photo of Jasmine LeBlanc Jasmine LeBlanc - December 26, 2019

Are you sending out email marketing messages? What about posts on Facebook, LinkedIn, Instagram, or other social media channels? Do you run advertisements on Facebook Ads or Google Ads?

How many people are visiting your site from all of those efforts? Better yet, how well are those channels driving the desired conversions on your site?

You put a lot of effort into all of these channels! So you should determine which ones are working best for you so you can double down on those channels and show your boss what a rockstar you are! 🤩

In today’s post, I’m going to walk you through how to

  • find which marketing channels are driving the most traffic to your website,
  • see which channels are driving the most desired behavior on your site,
  • and interpret the data you see in the report.

Sound good? Great, let’s dive in! 🏊🏻‍♀️

Let’s see which channels are driving traffic to your website

The Acquisition Overview report is going to be your best friend when it comes to identifying which channels are driving the most visitors to your website. Also, this report is going to give you a snapshot of important behavior and conversion information.

Check out the video below to learn how to navigate to this report and how to interpret the data.

 

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Now, let's see which channels are driving the desired behavior on your website

So now you know which channels are driving the most traffic, but what’s really going to make your rockstardom shine is your proof of ROI. To do that, you need to know which channels are driving the most desired behaviors on you site.

In order to keep up with those desired behaviors on your site you ned to set up conversions for each desired behavior in Google Analytics.

Check this blog post out to get them set up in 6 easy steps. 👇👇

Once your conversion data is set up and flowing, you can now learn even more about which channels are the most effective at driving desired behaviors on your site. This will help you to put even more efforts behind those channels so you can drive more traffic, more conversions, and shine like the star you are!

Woohoo! You made it through! 🙌 Now you can now better understand where all of your website traffic is coming from, plus, which channels are driving the most desired behavior. analyze your website traffic from your Facebook advertising.

I am so glad you took time out of your busy day to learn from me. I hope this post helped you better understand Google Analytics. If it did, please share it with another friend you know that could benefit from it!

Still have questions? DM us on Instagram or Facebook Messenger. We’d love to help you out!