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Justin Givens

Justin provides the overall technical guidance for IIAB. He ensures the team is always looking to the future and building the innovative solutions with the best systems. With his expertise, he guides the team to customer-centric solutions.

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The Lead Prioritization Conundrum

Are you tired of getting bombarded with new leads who aren’t ready to buy?  If so, I can assure you that you’re in good company because only 25% of leads are legitimate and should..

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Email Marketing Best Practices

Did you know that only a mere 6.4% of your followers will see your latest post on your business’s Facebook page?   Similarly, LinkedIn only comes in at a mere 5-10% reach for..

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3 Simple Email Marketing Tips

Email marketing is a great way to nurture leads that didn't convert into paying customers. But if you're not doing it right, you could be wasting your time and money. Here are..

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The Best Tools to Measure Your Marketing Success

You put a lot of time and money into your marketing campaigns. How do you know if they're actually successful? It can be tricky to measure the impact of your marketing efforts,..

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