Better Digital Marketing

7 Easy Content Ideas You May Be Overlooking

Photo of Jasmine LeBlanc Jasmine LeBlanc - August 17, 2018

When you think about generating content, you may become overwhelmed thinking that it’s going to take a long time to create. However, impactful content isn’t always an ebook or a lengthy blog post. It can be short and sweet blog or social media posts and still make a great impression on your audience. Best of all, you may already have some of this content, but you just need to publish it. We’ll cover seven easy ideas that will help you generate more content in less time.

Missing-Puzzle-Piece-in-Content-Generation7 Easy Content Ideas

While you should create content that covers your services, it’s also important to share with your audience what makes your organization unique. These ideas are informative about your organization and can help establish your online reputation.


1. Success Stories

Success stories are a great way to showcase how well your organization is doing to your audience. You can write a blog post that is celebrating the anniversary of your organization and discusses everything you’ve accomplished that year. Another option is to announce the successful completion of a project accompanied. Success stories are even more effective when photos and videos are included to help the reader visualize your efforts.

2. Events

Events are great to use for content because you can create informative blog posts both before and after it occurs. Beforehand, use your blog to promote the event. You can write posts that describe the event or provide more details on why you host it. Be sure to include a call-to-action on the page so that your reader can register for the event.

After the event, write a summary and include any photos or videos. Send this post in a follow-up email to your attendees to re-engage with them after the event. This content is also relevant to people who didn’t attend so that they can see what they missed.

3. Industry News

Writing about hot topics in your industry can help increase website traffic and guide your organization in becoming a credible source of knowledge to your audience. These posts can simply be informative or can be your viewpoint on the subject. The goal is to show that you are keeping up with current events in your field. To build reliability, make sure to link to reputable resources in your post. This is a great way to not only keep your audience informed about the latest trends but to also make sure you stay up to date too.

4. Testimonials

Sharing testimonials from your organization’s advocates or staff members is a great way to add social proof to your website. Social proof is a popular psychological concept that people’s opinions and decisions are influenced by the experiences and preferences of other individuals. So, if your current customers and staff are happy with your services, then they are more likely to believe that they will be too.

The great thing is that these posts don’t require a lot of time to put together. Simply compile reviews or testimonials from your advocates or quickly interview a staff member. Their words will be the majority of your content and will drive a big impact with your readers.

5. Staff Highlights

Introducing your readers to your team members through staff highlight posts can make your organization seem more approachable. Depending on your organization’s brand, these can be fun and quirky or more refined to boast about your employee’s accomplishments. To easily generate these posts, send your team a questionnaire to fill out and use their answers as your content.

6. Awards

Anytime your organization is recognized with an award, you should share it with your audience. This lets them know that you are a thought-leader in your industry and helps establish credibility. By putting a spotlight on your achievements, you are reminding your current followers why they support you and letting prospects know what sets you apart from the competition.

7. Press Coverage

If your local news runs a positive story about your organization, then be sure to share it with your followers. This can be as easy as sharing a social media post or writing a quick blog post explaining why your organization made it in the news and linking to the article.

Press coverage lets your audience know that you’re well-known in the community and can urge them to continue to be associated with your organization. The best part is that the content is already written for you! You just have to share it.

By ensuring that your organization creates this easy content, you’ll be covering all the bases in your overall strategy while still making an impact with your audience. Posting consistent content will help your organization establish a credible online reputation.

Do you want to continue to easily create fresh content for your audience?

Then you need to create a smarter content strategy. Our free workbook guide walks you through each step—from planning to promoting your content. Plus, it provides time-saving tips along the way. Get it now by clicking below!