I’ve overheard conversations like this way too much in the marketing space:
Yup, I use Google Ads and I’m spending a good bit per day. I have a great number of impressions and clicks and my average cost per click is below average.
I always wonder why those conversations stop there.
Are those ads even working for you and your business? That’s great that your average cost per click is below average, but if those users are bouncing 100% then you're just wasting money.
What are those clicks and impressions doing for you? Your goal for your ads should be conversions, not just impressions or clicks.
Conversions drive business! They drive results! They give you an understanding of what is working and what’s not.
So, how do you tell if your online ads are working? In this blog post we are going to cover the reports you can view in Google Analytics to measure the conversions of your Google Ads (formerly Google AdWords).
