Marketing How Tos

3 Simple Email Marketing Tips

Photo of Michelle Givens Michelle Givens - March 20, 2014

Is email marketing part of your marketing strategy? Or, are you considering it?

Then, check out my latest list of simple email marketing tips to help you out or get your started!

1. Use an email marketing platform. If you are considering sending email marketing messages, an email marketing platform is a must! Especially, if you are a small business. There are tons of platforms out there such as Emma, MailChimp, and Constant Contact. Any of these services will ensure you are compliant with the CAN-SPAM laws. Plus, they have tons of professional and fun email templates for you to choose from and customize when creating your company’s email marketing blasts! So, using these services has plenty of benefits!

2. Make it easy for people to subscribe. If you use a CMS for your website such as WordPress or Joomla, chances are you can easily integrate your email marketing platform into your website through plugins and extensions provided by the email marketing platform you choose. Having an easily accessible sign up form on your website will allow all of your visitors to easily sign up to receive your email.

3. Keep it short, sweet, and useful. In the information-overload, fast-paced environment all of us live in, we all prefer an email that is easy to digest and easy to scan for what is most valuable. So, be sure to include relevant imagery and short, concise phrases that properly represent the webpage that your newsletter is directing the subscriber to. Also, make sure that the information that you are providing in your message is relevant for the email list you are messaging.

Have any email marketing questions? Let us know!