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Featured image on 10 Common Mistakes Made on Website Privacy Policies (And How to Avoid Them)
Website Design

10 Common Mistakes Made on Website Privacy Policies (And How to Avoid Them)

Privacy policies are so important and widespread that they are, ironically, easy to ignore. But this would be a mistake, because having an accurate, up to date privacy policy is one of the easiest ways to protect yourself from lawsuits or ...

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News

Our 6th Annual Boxing for a Cause Project

Every year during the holiday season, we hold an annual Boxing for a Cause competition via Downtown Huntsville's Tinsel Trail where select 3 nonprofits to compete in a voting contest for a grand prize. However, this year, we skipped the competition ...

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Featured image on How to Tell If Your Facebook Ads Are Working Using Google Analytics
Analytics

How to Tell If Your Facebook Ads Are Working Using Google Analytics

Are you running Facebook ads? How well are those ads driving conversions on your site? Are visitors driven by the ads engaging with your content? What about taking the action you want them to on your site? Are you reading the previous questions ...

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Featured image on Boxing for a Cause - A New Leash on Life - November 2019
News

Boxing for a Cause - A New Leash on Life - November 2019

Boxing for a Cause is our way of giving back to our local community. We donate to an employee-selected nonprofit in Huntsville every month. Michelle chose A New Leash on Life for November!

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Featured image on 6 Steps to Setting Up Goals in Google Analytics
Analytics

6 Steps to Setting Up Goals in Google Analytics

Many people think that Google Analytics is just a tool that tells you how many people visit your website. Sure, it does do that, but it can do so much more when you set up Goals. Think about it, how do you know when a user on your website completes ...

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Featured image on How to Properly Measure Your Marketing Campaigns
Analytics

How to Properly Measure Your Marketing Campaigns

You put tons of effort and money into that last campaign launch! Now that it's live, you may be wondering, what channels are driving the most conversions? What creatives and messaging are converting the best? Is anything converting better and worse ...

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Featured image on How to Tell If Your Online Ads Are Working Using Google Analytics
Analytics

How to Tell If Your Online Ads Are Working Using Google Analytics

I’ve overheard conversations like this way too much in the marketing space: Yup, I use Google Ads and I’m spending a good bit per day. I have a great number of impressions and clicks and my average cost per click is below average. I always wonder ...

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Featured image on How to Tell If Your Email Marketing Is Working
Analytics

How to Tell If Your Email Marketing Is Working

Email marketing can be a powerful force, but if you’re relying completely on the tools built into your email platform, you’re missing out on a lot of high-value data.

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Featured image on How to Find Your Top Website Content in Google Analytics
Analytics

How to Find Your Top Website Content in Google Analytics

Do you know which pieces of content are performing the best on your website? It could be the one you least expect. On the other hand, the blog post that you thought was going to be a hit isn't getting the traffic you predicted. So how do you find ...

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