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Analytics

A Google Analytics Glossary for Beginners

Google Analytics is a superstar in any marketer’s tool chest, and remains one of the best methods for monitoring and tracking online audiences. While top-level analytics are pretty straightforward, you’re not alone if you load up the Google ...

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Inbound Marketing

5 Types of Donor Personas Your Nonprofit Should Know About

Donor personas are semi-fictional representations of your nonprofit’s ideal donor. In their profiles, they have information collected from interviews of real donors and insights from social media and other analytics platforms. They provide you the ...

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News

Boxing for a Cause - Friends of Rescue, Inc. - September 2019

Boxing for a Cause is our way of giving back to our local community. Every month, one of our team members chooses a local nonprofit to receive a donation. Jasmine chose Friends of Rescue, Inc. for September!

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Better Digital Marketing

5 Things to Do After Creating Your Nonprofit's Donor Persona

So you’ve done the research and created a donor persona profile for your nonprofit, now what? It’s time to start integrating all of the information you’ve gathered into your marketing strategy. By doing this, you’ll be sure to maximize your ROI ...

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Marketing How Tos

A Simple Guide for Creating Search Engine Optimized Content

When you are planning out content there are so many things to consider, target audience, tone, voice, format, and the list goes on. And when you produce digital content, you have to also consider Search Engine Optimization (SEO). All of these ...

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Inbound Marketing

How to Maximize the Value of Your Donor Persona Interviews

Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t yielding the expected results—especially when they haven’t already ...

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Inbound Marketing

The Simple Guide to Researching Your Nonprofit's Donor Persona

Have you ever wanted to know more about your donors, but fear it would be too much work for an overloaded schedule? Many leaders in nonprofit sectors assume that audience profiling is too complicated and expensive for anybody outside the private ...

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Featured image on Boxing for a Cause - Food Bank of North Alabama - August 2019
News

Boxing for a Cause - Food Bank of North Alabama - August 2019

Boxing for a Cause is our way of giving back to our local community. Each month, one of our team members chooses a local nonprofit to receive a donation. Jacob chose the Food Bank of North Alabama for August!

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Hosting

7 Questions You Need to Ask Your Web Hosting Provider

If you've invested a lot of effort in finding the right people to develop your website and the right people to market it for you, then you owe it your business to find a web hosting provider who is equally as great. A great web hosting provider will ...

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