Featured image on 4 Things to Do After Creating a Buyer Persona
Inbound Marketing

4 Things to Do After Creating a Buyer Persona

Successfully completing your buyer persona research is an accomplishment worth celebrating! However, it’s only the first step in the journey toward finding ways to extract value from your knowledge of the audience. Now it’s time to start integrating ...

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Featured image on Using Buyer Persona Research to Maximize Marketing ROI
Inbound Marketing

Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...

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Featured image on Frequently Asked Questions About Buyer Personas
Inbound Marketing

Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...

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Featured image on How to Create a Detailed Buyer Persona Profile
Inbound Marketing

How to Create a Detailed Buyer Persona Profile

Buyer personas are essential for every business because they provide insight into how to create relevant marketing messages for prospects and customers. The question is, what details do you need to create one? We’re going to walk through all of the ...

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News

Boxing for a Cause - Urban Engine - March 2019

Boxing for a Cause is our way of giving back to our local community. Each month, we donate to an employee-selected nonprofit in the Greater Huntsville area. For this month, Michelle chose Urban Engine to receive a donation!

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Better Digital Marketing

Why SMART Goals Are Necessary for Every Marketing Campaign

How is your business benefitting from your marketing campaigns? Whether it’s generating leads, increasing revenue, or something in between, it’s crucial to set up SMART campaign goals and to measure them accurately. Not only will you know how ...

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Better Digital Marketing

Key Elements Every Landing Page and Thank You Page Need

Landing pages can make or break a user converting on your website. It takes 2.6 seconds for a user’s eyes to land on the area of a page that most influences their first impression. That's why it's crucial to clearly convey your point across in a ...

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Featured image on 4 Reasons Why Ecommerce Sites Need Conversion Tracking
Digital Advertising

4 Reasons Why Ecommerce Sites Need Conversion Tracking

Creating an ad campaign requires a lot of time and effort, so don’t let all of that lose meaning by not tracking your conversions! By installing conversion tracking on your ecommerce site, you can see exactly how much revenue your ad campaign ...

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Featured image on 4 Google Ads Mistakes That Are Wasting Your Money
Better Digital Marketing

4 Google Ads Mistakes That Are Wasting Your Money

Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you can make it if you don’t use these ads properly. Learn from the common ...

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