Google Analytics is a superstar in any marketer’s tool chest, and remains one of the best methods for monitoring and tracking online audiences. While top-level analytics are pretty straightforward, you’re not alone if you load up the Google ...
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Donor personas are semi-fictional representations of your nonprofit’s ideal donor. In their profiles, they have information collected from interviews of real donors and insights from social media and other analytics platforms. They provide you the ...
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Boxing for a Cause is our way of giving back to our local community. Every month, one of our team members chooses a local nonprofit to receive a donation. Jasmine chose Friends of Rescue, Inc. for September!
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So you’ve done the research and created a donor persona profile for your nonprofit, now what? It’s time to start integrating all of the information you’ve gathered into your marketing strategy. By doing this, you’ll be sure to maximize your ROI ...
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When you are planning out content there are so many things to consider, target audience, tone, voice, format, and the list goes on. And when you produce digital content, you have to also consider Search Engine Optimization (SEO). All of these ...
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Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t yielding the expected results—especially when they haven’t already ...
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Have you ever wanted to know more about your donors, but fear it would be too much work for an overloaded schedule? Many leaders in nonprofit sectors assume that audience profiling is too complicated and expensive for anybody outside the private ...
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Boxing for a Cause is our way of giving back to our local community. Each month, one of our team members chooses a local nonprofit to receive a donation. Jacob chose the Food Bank of North Alabama for August!
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If you've invested a lot of effort in finding the right people to develop your website and the right people to market it for you, then you owe it your business to find a web hosting provider who is equally as great. A great web hosting provider will ...
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