Many people think that Google Analytics is just a tool that tells you how many people visit your website. Sure, it does do that, but it can do so much more when you set up Goals. Think about it, how do you know when a user on your website completes ...
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You put tons of effort and money into that last campaign launch! Now that it's live, you may be wondering, what channels are driving the most conversions? What creatives and messaging are converting the best? Is anything converting better and worse ...
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I’ve overheard conversations like this way too much in the marketing space: Yup, I use Google Ads and I’m spending a good bit per day. I have a great number of impressions and clicks and my average cost per click is below average. I always wonder ...
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Email marketing can be a powerful force, but if you’re relying completely on the tools built into your email platform, you’re missing out on a lot of high-value data.
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Do you know which pieces of content are performing the best on your website? It could be the one you least expect. On the other hand, the blog post that you thought was going to be a hit isn't getting the traffic you predicted. So how do you find ...
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Tracking your business' website analytics is essential because the data provides valuable insight into what your business can do better so that it can continue to grow. A great tool that we recommend all businesses use is Google Analytics. ...
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Boxing for a Cause is our way of giving back to our local community. Each month, one of our team members chooses a local nonprofit to receive a donation. Justin chose Huntsville Youth Orchestra for October!
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Google Analytics is a superstar in any marketer’s tool chest, and remains one of the best methods for monitoring and tracking online audiences. While top-level analytics are pretty straightforward, you’re not alone if you load up the Google ...
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Donor personas are semi-fictional representations of your nonprofit’s ideal donor. In their profiles, they have information collected from interviews of real donors and insights from social media and other analytics platforms. They provide you the ...
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