1. Burying the Policy
On pages where you’re actively collecting user data like email addresses or payment information, the privacy link needs to be immediately visible from the same screen as the collection forms themselves.
3. Failing to Ask for Consent
The days of opt-out are over. Active opt-ins are an important legal protection, especially within sales or sign-up pages. It’s usually best to prompt first-time visitors with an immediate pop-up requiring them to consent to all relevant policies, including privacy, cookies, and other info.
4. Using a Single Policy for Multiple Types of Users
5. Obsolete and Neglected Privacy Policies
Privacy policies are definitely not a “set it and forget it” concern. Even if nothing has changed about your business itself, it’s a near-certainty that regulations or requirements will have shifted over the years, so it’s important to keep current. If you’re not auditing and reviewing your policy at least once per year, it’s probably already outdated in some way.
6. Failing to Understand GDPR Ownership Requirements
Many organizations think that being based in the United States means they’re not subject to the European Union’s GDPR stipulations. However, the GDPR is explicitly written to be “attached” to users, not businesses. That means if even a single EU citizen accesses your website, you’re technically liable for GDPR enforcement. Additionally, remember that the GDPR takes a very broad view of what qualifies as personal data, so your policy needs to cover any type of identifiable user information that’s relevant.
7. Being Vague or Incomplete About Collected Information
It’s not enough to say you’re collecting information, you also need to precisely detail each type of information that’s collected, whether email, social handles, or even a simple name. If your business changes and you begin collecting a new data type, that also needs to be added to your policy.
8. Failing to Explain How You Use and Share Data
9. Neglecting Third Party Requirements
10. Not Including Privacy Contact Information
Stay Compliant and Stay Protected
Privacy policies are your best insurance against complaints or enforcement, so keeping yours accurate and up to date should be a core business priority. Fortunately, most mistakes relate to outdated or incomplete policies, so as long as you’re regularly reviewing yours to ensure its current, you can protect yourself from negative consequences now and in the future.