We all want our websites to be seen by as many people as possible.
But nowadays it seems like achieving that goal with search engine optimization is next to impossible.
SEO can be difficult to understand and complicated to implement properly.
But it doesn't have to be complicated.
That's why we've curated a few simple SEO tips that can make a big difference in the quality and volume of your website traffic.
Keep reading to learn more!
Simple SEO Step 1. Proper Keyword Focus
One of the key mistakes that companies make related to Search Engine Optimization (SEO) is their lack of focus on the keywords people are actually searching for on the web.
Yes, I know you know your industry well, but you must remember that the average “searcher” may not know your industry as well, and they may not be using the “proper” search terms. So, you need to make sure that the keyword you are focusing all your SEO efforts on matches the most popular search term!
How do you go about this you might ask…there are several tools you can use. But, the most useful tool is the Keyword Tool in Google AdWords. To use the Google Keyword Tool, you will have to create a Google AdWords account. But do not worry, you can create an account for free!
This tool will show you keywords that people actually search for relating to keywords you entered. You should pick keywords that have high search volume and are relevant to your industry.
Now that you’ve tweaked it will they come? You must evaluate your website performance to see how well your SEO efforts are paying off. And, you must reevaluate and tune your website to get the SEO results you desire.
Google Analytics is a highly powerful tool that gives you insight into how people got to your site and how they behave on your site! Here is just a shortlist of what it can provide you:
How many visitors are coming to your site?
What keyword do they search for when they came to your website?
What page do they enter your website on?
How do visitors navigate your site?
And the list goes on!
Google Search Console is a tool that gives you insight into how Google sees your site. It can provide you with information on:
What keywords does Google see on your site – based on content?
How frequently does your site show up in search results?
How healthy your website is – Pages that no longer exist, Web server errors, Indexing errors, etc.?
And tons more technical details!
Again, you will need to create a Google account to set up both Analytics and Search Console. But it's well worth the effort. You will also need to add Analytics and Search Console to your website! Happy tweaking!