SEO, or search engine optimization, is one of the key components of any successful online marketing strategy. But, it can be difficult to understand and complicated to implement properly. That's why we've curated a few simple SEO tips that can make a big difference in the quality and volume of your website traffic. In this blog post, we'll discuss some basic tips for using keywords effectively to improve your SEO. Keep reading to learn more!
Simple SEO Step 1 – Proper Keyword Focus
One of the key mistakes that companies make related to Search Engine Optimization (SEO) is their lack of focus on the keywords people are actually searching for on the web.
Yes, I know you know your industry well, but you must remember that the average “searcher” may not know your industry as well, and they may not be using the “proper” search terms. So, you need to make sure that the keyword you are focusing all your SEO efforts on matches the most popular search term!
How do you go about this you might ask…there are several tools you can use. But, the most useful tool is the Keyword Tool in Google AdWords. To use the Google Keyword Tool, you will have to create a Google AdWords account. But do not worry, you can create an account for free!
This tool will show you keywords that people actually search for relating to keywords you entered. You should pick keywords that have high search volume and are relevant to your industry.
Simple SEO Step 2 – Proper Use of Keywords
Now you know what keywords to focus on, but you must properly use those keywords to increase your search engine rankings for those keywords.
Pick one main keyword to focus on for each webpage. Use this exact keyword and its variations throughout the page copy, headings, alt tags, links (internal and external), etc.
Use the main keyword in the title tag and meta descriptions. You must use the main keyword in the title tag and meta descriptions. You should also use multiple keywords variations in the keywords tag.
Simple SEO Step 3 – Proper SEO Performance Review
Now that you’ve tweaked it will they come?
You must evaluate your website performance to see how well your SEO efforts are paying off. And, you must reevaluate and tune your website to get the SEO results you desire.
Google Analytics is a highly powerful tool that gives you insight into how people got to your site and how they behave on your site! Here is just a shortlist of what it can provide you:
- How many visitors are coming to your site?
- What keyword do they search for when they came to your website?
- What page do they enter your website on?
- How do visitors navigate your site?
- And the list goes on!
Google Search Console is a tool that gives you insight into how Google sees your site. It can provide you information on:
- What keywords does Google see on your site – based on content?
- How frequently does your site show up in search results?
- How healthy your website is – Pages that no longer exist, Web server errors, Indexing errors, etc.?
- And tons more technical details!
Again, you will need to create a Google account to set up both Analytics and Search Console. But it's well worth the effort. You will also need to add Analytics and Search Console to your website! Happy tweaking!
If you need help getting dialed in on your SEO strategy, schedule a Clarity Session with us to learn how you can improve your website's performance.