Topic

Analytics

Featured image on Determining Which Channel Drives the Most Visitors to Your Website
Analytics

Determining Which Channel Drives the Most Visitors to Your Website

Are you sending out email marketing messages? What about posts on Facebook, LinkedIn, Instagram, or other social media channels? Do you run advertisements on Facebook Ads or Google Ads? How many people are visiting your site from all of those ...

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Featured image on How to Tell If Your Facebook Ads Are Working
Analytics

How to Tell If Your Facebook Ads Are Working

Are you running Facebook ads? How well are those ads driving conversions on your site? Are visitors driven by the ads engaging with your content? What about taking the action you want them to on your site? Are you reading the previous questions ...

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Featured image on 6 Steps to Setting Up Goals in Google Analytics
Analytics

6 Steps to Setting Up Goals in Google Analytics

Many people think that Google Analytics is just a tool that tells you how many people visit your website. Sure, it does do that, but it can do so much more when you set up Goals. Think about it, how do you know when a user on your website completes ...

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Featured image on How to Properly Measure Your Marketing Campaigns
Analytics

How to Properly Measure Your Marketing Campaigns

You put tons of effort and money into that last campaign launch! Now that it's live, you may be wondering, what channels are driving the most conversions? What creatives and messaging are converting the best? Is anything converting better and worse ...

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Featured image on How to Tell If Your Online Ads Are Working Using Google Analytics
Analytics

How to Tell If Your Online Ads Are Working Using Google Analytics

I’ve overheard conversations like this way too much in the marketing space: Yup, I use Google Ads and I’m spending a good bit per day. I have a great number of impressions and clicks and my average cost per click is below average. I always wonder ...

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Featured image on How to Tell If Your Email Marketing Is Working
Analytics

How to Tell If Your Email Marketing Is Working

Email marketing can be a powerful force, but if you’re relying completely on the tools built into your email platform, you’re missing out on a lot of high-value data.

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Featured image on How to Find Your Top Website Content in Google Analytics
Analytics

How to Find Your Top Website Content in Google Analytics

Do you know which pieces of content are performing the best on your website? It could be the one you least expect. On the other hand, the blog post that you thought was going to be a hit isn't getting the traffic you predicted. So how do you find ...

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Featured image on 4 Reasons Every Business Needs to Use Google Analytics
Analytics

4 Reasons Every Business Needs to Use Google Analytics

Tracking your business' website analytics is essential because the data provides valuable insight into what your business can do better so that it can continue to grow. A great tool that we recommend all businesses use is Google Analytics. ...

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Featured image on A Google Analytics Glossary for Beginners
Analytics

A Google Analytics Glossary for Beginners

Google Analytics is a superstar in any marketer’s tool chest, and remains one of the best methods for monitoring and tracking online audiences. While top-level analytics are pretty straightforward, you’re not alone if you load up the Google ...

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