Topic

Analytics

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Email Marketing

Understanding Email Marketing Analytics and Benchmarks

One of the main components of successful email marketing is sending relevant content to your audience. So how do you know if your content is fulfilling your subscribers’ needs and wants? You have to take a look at your email marketing analytics to ...

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Inbound Marketing

How to Measure Your Nonprofit's Event Success

Everyone wants their nonprofit events to be successful. How you measure this success, though, depends on your goals. Before you even start event planning, it's essential to create goals for the event. Once you've established those goals, you can ...

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Analytics

4 Steps to Run Statistically Significant A/B Tests

How do you know if the keywords in your ad copy are why your click-through rate increased? What about the color of the button on your landing page, did it increase the number of downloads? Don’t be too quick to jump to conclusions about the true ...

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Analytics

Is Your Email Marketing Working?

Email marketing is often the easiest way to drive targeted traffic, but is often overlooked because of all the other areas of marketing that your organization must do. Email is significantly growing, Gmail alone has 1 Billion users. So, how can ...

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Analytics

Which Products Are Performing Best on My Ecommerce Website?

Successful online business depends on smart marketing, and that depends on knowing which products are performing well on your site and which aren’t. With both standard and enhanced ecommerce tracking options, Google Analytics (GA) has all the tools ...

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Analytics

How to Drive Higher Qualified Visitors to Your Website

Every online business wants to drive more traffic to its website, but boosting traffic rates alone isn’t enough to increase conversions and close more sales. To fine-tune your marketing efforts and make your website work harder for your business, ...

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Featured image on 4 Reasons Ecommerce Websites Need to Be Using Google Analytics
Analytics

4 Reasons Ecommerce Websites Need to Be Using Google Analytics

I know it’s been said over and over again, you need to be using Google Analytics for ecommerce websites, but why? Many business owners question whether its worth investing time in and what they can really get out of it. The answer is loads of useful ...

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Featured image on 5 Reasons Non Ecommerce Websites Should Use Google Analytics
Analytics

5 Reasons Non Ecommerce Websites Should Use Google Analytics

“I don’t have an online store, why should I use a program like Google Analytics,” is a question we hear a lot. It comes all the way from the business novice to the seasoned CEO, and even from people with varying levels of online competency. With ...

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Featured image on Is Your Content Marketing Working?
Analytics

Is Your Content Marketing Working?

What is Content Marketing? Content Marketing is a robust term covering blogging, social posts, vlogging, web pages, podcasts, infographics, books, and well you get the idea, it covers a lot! According to the Content Marketing Institute, Content ...

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