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How to's and latest news: Analytics

The Best Tools to Measure Your Marketing Success

You put a lot of time and money into your marketing campaigns. How do you know if they're actually successful? It can be tricky to measure the impact of your marketing efforts,..

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How to Properly Measure Your Marketing Campaigns

Are you confused about how to measure the success of your marketing campaigns? You're not alone. Many business owners and marketers struggle with this question. But don't worry,..

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Find Which Channel Drives the Most Visitors to Your Website

Are you sending out email marketing messages? What about posts on Facebook, LinkedIn, Instagram, or other social media channels? Do you run advertisements on Facebook Ads or..

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How to Tell If Your Facebook Ads Are Working Using Google Analytics

Are you running Facebook ads? How well are those ads driving conversions on your site? Are visitors driven by the ads engaging with your content? What about taking the action you..

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6 Steps to Setting Up Goals in Google Analytics

Many people think that Google Analytics is just a tool that tells you how many people visit your website. Sure, it does do that, but it can do so much more when you set up Goals...

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How to Tell If Your Online Ads Are Working Using Google Analytics

I’ve overheard conversations like this way too much in the marketing space: Yup, I use Google Ads and I’m spending a good bit per day. I have a great number of impressions and..

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How to Tell If Your Email Marketing Is Working

Email marketing can be a powerful force, but if you’re relying completely on the tools built into your email platform, you’re missing out on a lot of high-value data.

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How to Find Your Top Website Content in Google Analytics

Do you know which pieces of content are performing the best on your website? It could be the one you least expect. On the other hand, the blog post that you thought was going to..

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4 Reasons Every Business Needs to Use Google Analytics

Tracking your business' website analytics is essential because the data provides valuable insight into what your business can do better so that it can continue to grow. A great..

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A Google Analytics Glossary for Beginners

Google Analytics is a superstar in any marketer’s tool chest, and remains one of the best methods for monitoring and tracking online audiences. While top-level analytics are..

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How to Tell If Your Instagram Strategy Is Working

Are you spending a lot of time posting stories and updates to your Instagram? How well is your content working for you? Are you hitting your goals with engagement numbers or..

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The Simple Guide to Benchmarking Your Email Marketing

Do you ever wonder if your email marketing efforts are really working? Sure, you can compare your open rates and click-through rates internally, but it can help to look at..

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