Topic

Analytics

Featured image on How to Properly Measure Your Marketing Campaigns
Analytics

How to Properly Measure Your Marketing Campaigns

You put tons of effort and money into that last campaign launch! Now that it's live, you may be wondering, what channels are driving the most conversions? What creatives and messaging are converting the best? Is anything converting better and worse ...

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Featured image on How to Tell If Your Online Ads Are Working Using Google Analytics
Analytics

How to Tell If Your Online Ads Are Working Using Google Analytics

I’ve overheard conversations like this way too much in the marketing space: Yup, I use Google Ads and I’m spending a good bit per day. I have a great number of impressions and clicks and my average cost per click is below average. I always wonder ...

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Featured image on How to Tell If Your Email Marketing Is Working
Analytics

How to Tell If Your Email Marketing Is Working

Email marketing can be a powerful force, but if you’re relying completely on the tools built into your email platform, you’re missing out on a lot of high-value data.

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Featured image on How to Find Your Top Website Content in Google Analytics
Analytics

How to Find Your Top Website Content in Google Analytics

Do you know which pieces of content are performing the best on your website? It could be the one you least expect. On the other hand, the blog post that you thought was going to be a hit isn't getting the traffic you predicted. So how do you find ...

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Featured image on 4 Reasons Every Business Needs to Use Google Analytics
Analytics

4 Reasons Every Business Needs to Use Google Analytics

Tracking your business' website analytics is essential because the data provides valuable insight into what your business can do better so that it can continue to grow. A great tool that we recommend all businesses use is Google Analytics. ...

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Featured image on A Google Analytics Glossary for Beginners
Analytics

A Google Analytics Glossary for Beginners

Google Analytics is a superstar in any marketer’s tool chest, and remains one of the best methods for monitoring and tracking online audiences. While top-level analytics are pretty straightforward, you’re not alone if you load up the Google ...

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Featured image on How to Tell If Your Instagram Strategy Is Working
Analytics

How to Tell If Your Instagram Strategy Is Working

Are you spending a lot of time posting stories and updates to your Instagram? How well is your content working for you? Are you hitting your goals with engagement numbers or traffic to your website? Are you even driving traffic to your website from ...

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Featured image on The Simple Guide to Benchmarking Your Email Marketing
Analytics

The Simple Guide to Benchmarking Your Email Marketing

Do you ever wonder if your email marketing efforts are really working? Sure, you can compare your open rates and click-through rates internally, but it can help to look at industry-wide benchmarks to truly gauge the success of your email marketing. ...

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Featured image on Understanding Email Marketing Analytics and Benchmarks
Analytics

Understanding Email Marketing Analytics and Benchmarks

One of the main components of successful email marketing is sending relevant content to your audience. So how do you know if your content is fulfilling your subscribers’ needs and wants? You have to take a look at your email marketing analytics to ...

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