Thankfully, 2021 is almost here! 2020 was a transformative year for the digital marketing space since we all had to create new ways to navigate during a pandemic. The effects of these changes will be sure to shape up some interesting trends for ...
Keep Reading
What a year, huh? Ad campaigns sure had to step things up to another level this year amidst a pandemic. Year after year, companies do what they can to stand out in the sea of ads to attract their target audience. Sometimes they take too big of a ...
Keep Reading
If you have a growth mindset, which I know you do because you're reading this blog post, then the pandemic has led you to panic and pivot. You've chosen to find a new normal for your business, and I applaud you for it. You have the potential for ...
Keep Reading
Are you sending out email marketing messages? What about posts on Facebook, LinkedIn, Instagram, or other social media channels? Do you run advertisements on Facebook Ads or Google Ads? How many people are visiting your site from all of those ...
Keep Reading
Each year, our team takes the time to predict marketing trends that will be on the rise for the year ahead. What trends do we think the new decade will kick off with? Continue reading for 4 trends you'll want to be sure to look out for in the ...
Keep Reading
You put tons of effort and money into that last campaign launch! Now that it's live, you may be wondering, what channels are driving the most conversions? What creatives and messaging are converting the best? Is anything converting better and worse ...
Keep Reading
Donor personas are semi-fictional representations of your nonprofit’s ideal donor. In their profiles, they have information collected from interviews of real donors and insights from social media and other analytics platforms. They provide you the ...
Keep Reading
So you’ve done the research and created a donor persona profile for your nonprofit, now what? It’s time to start integrating all of the information you’ve gathered into your marketing strategy. By doing this, you’ll be sure to maximize your ROI ...
Keep Reading
When you are planning out content there are so many things to consider, target audience, tone, voice, format, and the list goes on. And when you produce digital content, you have to also consider Search Engine Optimization (SEO). All of these ...
Keep Reading
Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways to ensure your business is maximizing the return on your marketing ...
Keep Reading
Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a similar path to find you, and understanding that journey is the key to ...
Keep Reading
As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...
Keep Reading
Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...
Keep Reading