Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a similar path to find you, and understanding that journey is the key to ...
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As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...
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Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...
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How is your business benefitting from your marketing campaigns? Whether it’s generating leads, increasing revenue, or something in between, it’s crucial to set up SMART campaign goals and to measure them accurately. Not only will you know how ...
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Landing pages can make or break a user converting on your website. It takes 2.6 seconds for a user’s eyes to land on the area of a page that most influences their first impression. That's why it's crucial to clearly convey your point across in a ...
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Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you can make it if you don’t use these ads properly. Learn from the common ...
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Email marketing for your ecommerce business can help boost your sales, but how do you make sure you’re effectively optimizing your emails? To save you time from endlessly scrolling up and down search engines for answers to this question, we’ve ...
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Now that all of the holiday hustle and bustle has passed, it's time to get focused on your company's marketing strategy for the new year. So for a fun spin on the classic “12 Days of Christmas”, we’ll be sharing why content marketing is essential ...
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Standing out in the sea of ads that are launched every day can be tricky. That's why some companies focus on launching really unique marketing campaigns to grasp their target audience's attention. However, taking a risk in the marketing world can ...
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