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Better Digital Marketing

Featured image on 5 Types of Donor Personas Your Nonprofit Should Know About
Inbound Marketing

5 Types of Donor Personas Your Nonprofit Should Know About

Donor personas are semi-fictional representations of your nonprofit’s ideal donor. In their profiles, they have information collected from interviews of real donors and insights from social media and other analytics platforms. They provide you the ...

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Featured image on 5 Things to Do After Creating Your Nonprofit's Donor Persona
Better Digital Marketing

5 Things to Do After Creating Your Nonprofit's Donor Persona

So you’ve done the research and created a donor persona profile for your nonprofit, now what? It’s time to start integrating all of the information you’ve gathered into your marketing strategy. By doing this, you’ll be sure to maximize your ROI ...

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Featured image on A Simple Guide for Creating Search Engine Optimized Content
Marketing How Tos

A Simple Guide for Creating Search Engine Optimized Content

When you are planning out content there are so many things to consider, target audience, tone, voice, format, and the list goes on. And when you produce digital content, you have to also consider Search Engine Optimization (SEO). All of these ...

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Featured image on 10 Questions You Must Ask Before Hiring a Marketing Firm
Inbound Marketing

10 Questions You Must Ask Before Hiring a Marketing Firm

Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways to ensure your business is maximizing the return on your marketing ...

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Featured image on Everything You Need to Know About the Buyer's Journey
Inbound Marketing

Everything You Need to Know About the Buyer's Journey

Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a similar path to find you, and understanding that journey is the key to ...

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Featured image on Using Buyer Persona Research to Maximize Marketing ROI
Inbound Marketing

Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...

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Featured image on Frequently Asked Questions About Buyer Personas
Inbound Marketing

Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...

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Featured image on Why SMART Goals Are Necessary for Every Marketing Campaign
Better Digital Marketing

Why SMART Goals Are Necessary for Every Marketing Campaign

How is your business benefitting from your marketing campaigns? Whether it’s generating leads, increasing revenue, or something in between, it’s crucial to set up SMART campaign goals and to measure them accurately. Not only will you know how ...

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Featured image on Key Elements Every Landing Page and Thank You Page Need
Better Digital Marketing

Key Elements Every Landing Page and Thank You Page Need

Landing pages can make or break a user converting on your website. It takes 2.6 seconds for a user’s eyes to land on the area of a page that most influences their first impression. That's why it's crucial to clearly convey your point across in a ...

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