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Better Digital Marketing

Featured image on Using Buyer Persona Research to Maximize Marketing ROI
Inbound Marketing

Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...

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Featured image on Frequently Asked Questions About Buyer Personas
Inbound Marketing

Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...

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Better Digital Marketing

How to Create a Detailed Buyer Persona Profile

Buyer personas are essential for every business because they provide insight into how to create relevant marketing messages for prospects and customers. The question is, what details do you need to create one? We’re going to walk through all of the ...

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Featured image on Why SMART Goals Are Necessary for Every Marketing Campaign
Better Digital Marketing

Why SMART Goals Are Necessary for Every Marketing Campaign

How is your business benefitting from your marketing campaigns? Whether it’s generating leads, increasing revenue, or something in between, it’s crucial to set up SMART campaign goals and to measure them accurately. Not only will you know how ...

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Featured image on Key Elements Every Landing Page and Thank You Page Need
Better Digital Marketing

Key Elements Every Landing Page and Thank You Page Need

Landing pages can make or break a user converting on your website. It takes 2.6 seconds for a user’s eyes to land on the area of a page that most influences their first impression. That's why it's crucial to clearly convey your point across in a ...

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Featured image on 4 Google Ads Mistakes That Are Wasting Your Money
Better Digital Marketing

4 Google Ads Mistakes That Are Wasting Your Money

Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you can make it if you don’t use these ads properly. Learn from the common ...

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Featured image on Ecommerce Email Marketing: The Ultimate Optimization Resource List
Better Digital Marketing

Ecommerce Email Marketing: The Ultimate Optimization Resource List

Email marketing for your ecommerce business can help boost your sales, but how do you make sure you’re effectively optimizing your emails? To save you time from endlessly scrolling up and down search engines for answers to this question, we’ve ...

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Featured image on 12 Stats That Will Make You Want to Create a Smarter Content Strategy
Better Digital Marketing

12 Stats That Will Make You Want to Create a Smarter Content Strategy

Now that all of the holiday hustle and bustle has passed, it's time to get focused on your company's marketing strategy for the new year. So for a fun spin on the classic “12 Days of Christmas”, we’ll be sharing why content marketing is essential ...

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Featured image on 4 Lessons Learned from the Best and Worst Marketing Campaigns in 2018
Better Digital Marketing

4 Lessons Learned from the Best and Worst Marketing Campaigns in 2018

Standing out in the sea of ads that are launched every day can be tricky. That's why some companies focus on launching really unique marketing campaigns to grasp their target audience's attention. However, taking a risk in the marketing world can ...

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