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Better Digital Marketing

Featured image on Using Google Analytics to Find Which Channel Drives the Most Visitors to Your Website
Analytics

Using Google Analytics to Find Which Channel Drives the Most Visitors to Your Website

Are you sending out email marketing messages? What about posts on Facebook, LinkedIn, Instagram, or other social media channels? Do you run advertisements on Facebook Ads or Google Ads? How many people are visiting your site from all of those ...

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Featured image on 4 Digital Marketing Trends to Look for in 2020
News

4 Digital Marketing Trends to Look for in 2020

Each year, our team takes the time to predict marketing trends that will be on the rise for the year ahead. What trends do we think the new decade will kick off with? Continue reading for 4 trends you'll want to be sure to look out for in the ...

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Featured image on How to Properly Measure Your Marketing Campaigns
Analytics

How to Properly Measure Your Marketing Campaigns

You put tons of effort and money into that last campaign launch! Now that it's live, you may be wondering, what channels are driving the most conversions? What creatives and messaging are converting the best? Is anything converting better and worse ...

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Featured image on 5 Types of Donor Personas Your Nonprofit Should Know About
Inbound Marketing

5 Types of Donor Personas Your Nonprofit Should Know About

Donor personas are semi-fictional representations of your nonprofit’s ideal donor. In their profiles, they have information collected from interviews of real donors and insights from social media and other analytics platforms. They provide you the ...

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Featured image on 5 Things to Do After Creating Your Nonprofit's Donor Persona
Better Digital Marketing

5 Things to Do After Creating Your Nonprofit's Donor Persona

So you’ve done the research and created a donor persona profile for your nonprofit, now what? It’s time to start integrating all of the information you’ve gathered into your marketing strategy. By doing this, you’ll be sure to maximize your ROI ...

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Featured image on A Simple Guide for Creating Search Engine Optimized Content
Marketing How Tos

A Simple Guide for Creating Search Engine Optimized Content

When you are planning out content there are so many things to consider, target audience, tone, voice, format, and the list goes on. And when you produce digital content, you have to also consider Search Engine Optimization (SEO). All of these ...

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Featured image on 10 Questions You Must Ask Before Hiring a Marketing Firm
Inbound Marketing

10 Questions You Must Ask Before Hiring a Marketing Firm

Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways to ensure your business is maximizing the return on your marketing ...

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Featured image on Everything You Need to Know About the Buyer's Journey
Inbound Marketing

Everything You Need to Know About the Buyer's Journey

Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a similar path to find you, and understanding that journey is the key to ...

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Featured image on Using Buyer Persona Research to Maximize Marketing ROI
Inbound Marketing

Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...

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