As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...
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Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...
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How is your business benefitting from your marketing campaigns? Whether it’s generating leads, increasing revenue, or something in between, it’s crucial to set up SMART campaign goals and to measure them accurately. Not only will you know how ...
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Landing pages can make or break a user converting on your website. It takes 2.6 seconds for a user’s eyes to land on the area of a page that most influences their first impression. That's why it's crucial to clearly convey your point across in a ...
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Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you can make it if you don’t use these ads properly. Learn from the common ...
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Email marketing for your ecommerce business can help boost your sales, but how do you make sure you’re effectively optimizing your emails? To save you time from endlessly scrolling up and down search engines for answers to this question, we’ve ...
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Now that all of the holiday hustle and bustle has passed, it's time to get focused on your company's marketing strategy for the new year. So for a fun spin on the classic “12 Days of Christmas”, we’ll be sharing why content marketing is essential ...
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Standing out in the sea of ads that are launched every day can be tricky. That's why some companies focus on launching really unique marketing campaigns to grasp their target audience's attention. However, taking a risk in the marketing world can ...
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2019 is right around the corner and we are excited to see what it has in store for the digital marketing world! Since it's our specialty, we always like to stay on top of the latest marketing trends. We are sharing 4 significant digital marketing ...
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Every year we discover tools that help us do our job better or our favorite tools receive updates that make them even more helpful. We decided to round up a list of tools that we are thankful for that make digital marketing easier when it comes to ...
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Your nonprofit's Giving Tuesday campaign doesn’t end when the clock strikes midnight. What you do afterwards is just as important as what you did to promote your organization beforehand. To continue the momentum and truly make the most of this ...
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Just like everyone receives ads and emails about Black Friday and Cyber Monday, your audience will be hearing from a lot of nonprofits about Giving Tuesday. While emails, ads, and social media posts are all essential parts of any campaign, Giving ...
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It’s important that your nonprofit stands out this Giving Tuesday since it's a global movement. To save you time from endlessly searching for marketing resources and new ideas, we compiled this list of resources that your nonprofit can use to plan ...
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