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How to's and latest news: Better Digital Marketing (3)


5 Things to Do After Creating Your Nonprofit's Donor Persona

So you’ve done the research and created a donor persona profile for your nonprofit, now what? It’s time to start integrating all of the information you’ve gathered into your..

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10 Questions You Must Ask Before Hiring a Marketing Firm

Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways..

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Everything You Need to Know About the Buyer's Journey

Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a..

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Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you..

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Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know..

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Why SMART Goals Are Necessary for Every Marketing Campaign

How is your business benefitting from your marketing campaigns? Whether it’s generating leads, increasing revenue, or something in between, it’s crucial to set up SMART campaign..

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Key Elements Every Landing Page and Thank You Page Need

Landing pages can make or break a user converting on your website. It takes 2.6 seconds for a user’s eyes to land on the area of a page that most influences their first..

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4 Google Ads Mistakes That Are Wasting Your Money

Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you..

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Ecommerce Email Marketing: The Ultimate Optimization Resource List

Email marketing for your ecommerce business can help boost your sales, but how do you make sure you’re effectively optimizing your emails? To save you time from endlessly..

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12 Stats That Will Make You Want to Create a Smarter Content Strategy

Now that all of the holiday hustle and bustle has passed, it's time to get focused on your company's marketing strategy for the new year. So for a fun spin on the classic “12 Days..

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4 Lessons Learned from the Best and Worst Marketing Campaigns in 2018

Standing out in the sea of ads that are launched every day can be tricky. That's why some companies focus on launching really unique marketing campaigns to grasp their target..

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4 Significant Digital Marketing Trends to Know About in 2019

2019 is right around the corner and we are excited to see what it has in store for the digital marketing world! Since it's our specialty, we always like to stay on top of the..

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