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How to's and latest news: Digital Advertising

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How Google Gives Back to Nonprofits

I'm sure you know Google for its search engine. But did you know Google does a lot of good in the US and the world? One way Google gives back is through its support of nonprofit..

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6 of the Best and Worst Marketing Campaigns of 2020

What a year, huh? Ad campaigns sure had to step things up to another level this year amidst a pandemic. Every year companies continue to step up their marketing game to stand out..

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How to Tell If Your Facebook Ads Are Working Using Google Analytics

Are you running Facebook ads? How well are those ads driving conversions on your site? Are visitors driven by the ads engaging with your content? What about taking the action you..

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10 Things to Consider Before Selecting an Ad Agency

Partnering with an advertising agency can be beneficial for your company if you're wanting to increase your marketing efforts with the help of experts. However, this partnership..

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7 Ways to Boost Ecommerce Sales Using Instagram

With billions of active users, it’s no wonder that Instagram is a top destination for marketers and advertisers. After Facebook took direct control of Instagram’s software last..

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How to Map Your Ad Strategy to the Buyer's Journey

Are you running online ads for your business? How well are they hitting your goals? How much do you spend to reach new users, convert new customers, or reconvert past customers?..

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4 Reasons Why Ecommerce Sites Need Conversion Tracking

Creating an ad campaign requires a lot of time and effort, so don’t let all of that lose meaning by not tracking your conversions! By installing conversion tracking on your..

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4 Google Ads Mistakes That Are Wasting Your Money

Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you..

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How to Avoid These 5 Common Facebook Ad Mistakes

As of 2018, 93% of marketers use Facebook advertising, and chances are that you are part of that stat. However, are you using it correctly? Like with everything else in marketing,..

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4 Content Promotion Best Practices to Follow on Social Media

Are you struggling to get your content seen by more people online? There are currently over 82% of Americans are on social media and 307 million active internet users in the US..

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8 Ways to Attract More Donors to Your Nonprofit's Website

Your nonprofit’s website is one the most valuable resource in your marketing strategy. 75% of donors turn to online resources to look for information before donating. And 47% of..

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4 Steps to Run a Statistically Significant AB-Test-Significance-Check-It-Off

4 Steps to Run Statistically Significant A/B Tests

How do you know if the keywords in your ad copy are why your click-through rate increased? What about the color of the button on your landing page, did it increase the number of..

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