Topic

Digital Advertising

Featured image on How to Tell If Your Facebook Ads Are Working
Analytics

How to Tell If Your Facebook Ads Are Working

Are you running Facebook ads? How well are those ads driving conversions on your site? Are visitors driven by the ads engaging with your content? What about taking the action you want them to on your site? Are you reading the previous questions ...

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Featured image on 10 Things to Consider Before Selecting an Ad Agency
Digital Advertising

10 Things to Consider Before Selecting an Ad Agency

Partnering with an advertising agency can be beneficial for your company if you're wanting to increase your marketing efforts with the help of experts. However, this partnership will only yield great results if you select the right agency for your ...

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Featured image on 7 Ways to Boost Ecommerce Sales Using Instagram
Social How Tos

7 Ways to Boost Ecommerce Sales Using Instagram

With billions of active users, it’s no wonder that Instagram is a top destination for marketers and advertisers. After Facebook took direct control of Instagram’s software last year, it has started shifting a variety of Facebook’s features to the ...

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Featured image on How to Map Your Ad Strategy to the Buyer's Journey
Inbound Marketing

How to Map Your Ad Strategy to the Buyer's Journey

Are you running online ads for your business? How well are they hitting your goals? How much do you spend to reach new users, convert new customers, or reconvert past customers? These are questions to consider when determining how well your ...

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Featured image on 4 Reasons Why Ecommerce Sites Need Conversion Tracking
Digital Advertising

4 Reasons Why Ecommerce Sites Need Conversion Tracking

Creating an ad campaign requires a lot of time and effort, so don’t let all of that lose meaning by not tracking your conversions! By installing conversion tracking on your ecommerce site, you can see exactly how much revenue your ad campaign ...

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Featured image on 4 Google Ads Mistakes That Are Wasting Your Money
Better Digital Marketing

4 Google Ads Mistakes That Are Wasting Your Money

Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you can make it if you don’t use these ads properly. Learn from the common ...

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Featured image on How to Avoid These 5 Common Facebook Ad Mistakes
Social How Tos

How to Avoid These 5 Common Facebook Ad Mistakes

As of 2018, 93% of marketers use Facebook advertising, and chances are that you are part of that stat. However, are you using it correctly? Like with everything else in marketing, there is always room for improvement and learning. Check out the top ...

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Featured image on Are You Following These Social Media Best Practices When Promoting Content?
Social How Tos

Are You Following These Social Media Best Practices When Promoting Content?

Only a few short years ago, social media was optional for many types of marketing. Even as recently as 2010, barely 45 percent of Americans maintained social media profiles. But in 2018, 80 percent of Americans have social media profiles, and nearly ...

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Featured image on 8 Ways to Make Your Nonprofit's Website a Donor Magnet
Inbound Marketing

8 Ways to Make Your Nonprofit's Website a Donor Magnet

Your nonprofit’s website is the most valuable resource in your marketing strategy. 47% of donors visit multiple nonprofit websites before donating. You need to ensure that your website serves as the hub where people who are interested in your cause ...

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