I'm sure you know Google for its search engine. But did you know Google does a lot of good in the US and the world? One way Google gives back is through its support of nonprofit organizations. In this blog post, we'll look at some ways Google helps ...
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What a year, huh? Ad campaigns sure had to step things up to another level this year amidst a pandemic. Every year companies continue to step up their marketing game to stand out in the sea of ads to attract their ideal customers. Sometimes they ...
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Are you running Facebook ads? How well are those ads driving conversions on your site? Are visitors driven by the ads engaging with your content? What about taking the action you want them to on your site? Are you reading the previous questions ...
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Partnering with an advertising agency can be beneficial for your company if you're wanting to increase your marketing efforts with the help of experts. However, this partnership will only yield great results if you select the right agency for your ...
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With billions of active users, it’s no wonder that Instagram is a top destination for marketers and advertisers. After Facebook took direct control of Instagram’s software last year, it has started shifting a variety of Facebook’s features to the ...
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Are you running online ads for your business? How well are they hitting your goals? How much do you spend to reach new users, convert new customers, or reconvert past customers? These are questions to consider when determining how well your ...
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Creating an ad campaign requires a lot of time and effort, so don’t let all of that lose meaning by not tracking your conversions! By installing conversion tracking on your ecommerce site, you can see exactly how much revenue your ad campaign ...
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Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you can make it if you don’t use these ads properly. Learn from the common ...
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As of 2018, 93% of marketers use Facebook advertising, and chances are that you are part of that stat. However, are you using it correctly? Like with everything else in marketing, there is always room for improvement and learning. Check out the top ...
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Only a few short years ago, social media was optional for many types of marketing. Even as recently as 2010, barely 45 percent of Americans maintained social media profiles. But in 2018, 80 percent of Americans have social media profiles, and nearly ...
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Your nonprofit’s website is the most valuable resource in your marketing strategy. 47% of donors visit multiple nonprofit websites before donating. You need to ensure that your website serves as the hub where people who are interested in your cause ...
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How do you know if the keywords in your ad copy are why your click-through rate increased? What about the color of the button on your landing page, did it increase the number of downloads? Don’t be too quick to jump to conclusions about the true ...
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New policies sound a little intimidating, right? In this case, the Google Ad Grants policies were updated to genuinely help your advertising efforts improve in AdWords. As of Jan 1, 2018, the Google Ad Grants program updated their policies and ...
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