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Digital Advertising

Featured image on 4 Reasons Why Ecommerce Sites Need Conversion Tracking
Digital Advertising

4 Reasons Why Ecommerce Sites Need Conversion Tracking

Creating an ad campaign requires a lot of time and effort, so don’t let all of that lose meaning by not tracking your conversions! By installing conversion tracking on your ecommerce site, you can see exactly how much revenue your ad campaign ...

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Featured image on 4 Google Ads Mistakes That Are Wasting Your Money
Better Digital Marketing

4 Google Ads Mistakes That Are Wasting Your Money

Google Ads is an effective way to generate leads and sales for your business due to its customization and targeting features. However, you can lose money just as quickly as you can make it if you don’t use these ads properly. Learn from the common ...

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Social How Tos

How to Avoid These 5 Common Facebook Ad Mistakes

As of 2018, 93% of marketers use Facebook advertising, and chances are that you are part of that stat. However, are you using it correctly? Like with everything else in marketing, there is always room for improvement and learning. Check out the top ...

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Featured image on Are You Following These Social Media Best Practices When Promoting Content?
Social How Tos

Are You Following These Social Media Best Practices When Promoting Content?

Only a few short years ago, social media was optional for many types of marketing. Even as recently as 2010, barely 45 percent of Americans maintained social media profiles. But in 2018, 80 percent of Americans have social media profiles, and nearly ...

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Featured image on 8 Ways to Make Your Nonprofit's Website a Donor Magnet
Inbound Marketing

8 Ways to Make Your Nonprofit's Website a Donor Magnet

Your nonprofit’s website is the most valuable resource in your marketing strategy. 47% of donors visit multiple nonprofit websites before donating. You need to ensure that your website serves as the hub where people who are interested in your cause ...

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Analytics

4 Steps to Run Statistically Significant A/B Tests

How do you know if the keywords in your ad copy are why your click-through rate increased? What about the color of the button on your landing page, did it increase the number of downloads? Don’t be too quick to jump to conclusions about the true ...

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Featured image on What You Should Know About Google Ad Grants’ New Policy Update
Marketing How Tos

What You Should Know About Google Ad Grants’ New Policy Update

New policies sound a little intimidating, right? In this case, the Google Ad Grants policies were updated to genuinely help your advertising efforts improve in AdWords. As of Jan 1, 2018, the Google Ad Grants program updated their policies and ...

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Featured image on The Best Ways to Supplement Google Ad Grants
Better Digital Marketing

The Best Ways to Supplement Google Ad Grants

Using Google Ad Grants to create text ads is a great way to get your foot in the door to the online advertising world. However, once you’ve signed up for it, don’t stop there! There are other ways you can supplement Google Ad Grants to maximize your ...

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Featured image on Tips for Effective Ad Optimization in Google AdWords
Digital Advertising

Tips for Effective Ad Optimization in Google AdWords

How do you know if your ad campaigns on Google AdWords are effective? How often should you monitor and tweak your ads? We’ll discuss the answers to these questions and more to ensure you are making the most of your advertising efforts in Google ...

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