Topic

Digital Advertising

Featured image on Are You Following These Social Media Best Practices When Promoting Content?
Social How Tos

Are You Following These Social Media Best Practices When Promoting Content?

Only a few short years ago, social media was optional for many types of marketing. Even as recently as 2010, barely 45 percent of Americans maintained social media profiles. But in 2018, 80 percent of Americans have social media profiles, and nearly ...

Keep Reading

Featured image on 8 Ways to Make Your Nonprofit's Website a Donor Magnet
Inbound Marketing

8 Ways to Make Your Nonprofit's Website a Donor Magnet

Your nonprofit’s website is the most valuable resource in your marketing strategy. 47% of donors visit multiple nonprofit websites before donating. You need to ensure that your website serves as the hub where people who are interested in your cause ...

Keep Reading

Featured image on 4 Steps to Run Statistically Significant A/B Tests
Analytics

4 Steps to Run Statistically Significant A/B Tests

How do you know if the keywords in your ad copy are why your click-through rate increased? What about the color of the button on your landing page, did it increase the number of downloads? Don’t be too quick to jump to conclusions about the true ...

Keep Reading

Featured image on What You Should Know About Google Ad Grants’ New Policy Update
Digital Advertising

What You Should Know About Google Ad Grants’ New Policy Update

New policies sound a little intimidating, right? In this case, the Google Ad Grants policies were updated to genuinely help your advertising efforts improve in AdWords. As of Jan 1, 2018, the Google Ad Grants program updated their policies and ...

Keep Reading

Featured image on The Best Ways to Supplement Google Ad Grants
Digital Advertising

The Best Ways to Supplement Google Ad Grants

Using Google Ad Grants to create text ads is a great way to get your foot in the door to the online advertising world. However, once you’ve signed up for it, don’t stop there! There are other ways you can supplement Google Ad Grants to maximize your ...

Keep Reading

Featured image on Tips for Effective Ad Optimization in Google AdWords
Digital Advertising

Tips for Effective Ad Optimization in Google AdWords

How do you know if your ad campaigns on Google AdWords are effective? How often should you monitor and tweak your ads? We’ll discuss the answers to these questions and more to ensure you are making the most of your advertising efforts in Google ...

Keep Reading
Featured image on A Reference Guide on Creating a Google AdWords Campaign
Digital Advertising

A Reference Guide on Creating a Google AdWords Campaign

Google AdWords is a powerful tool for reaching more of your target audience. While Google doesn’t intentionally make it difficult to use, it may be overwhelming for first-time users who don’t have experience with the platform. That’s why we created ...

Keep Reading

Featured image on 4 Step Guide on How to Apply for Google Ad Grants
Digital Advertising

4 Step Guide on How to Apply for Google Ad Grants

Could you imagine receiving $120,000 to increase awareness for your nonprofit organization? Well, you may be eligible to receive that through Google for Nonprofits!

Keep Reading

Featured image on How Google Gives Back to Nonprofits
Digital Advertising

How Google Gives Back to Nonprofits

Creating awareness for your nonprofit is critical to increasing donations and event attendance. However, you probably spend most of your time working actively toward your cause. Therefore, you don't have as much time or resources as you would like ...

Keep Reading