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Digital Advertising - Page 2

Featured image on The Best Ways to Supplement Google Ad Grants
Better Digital Marketing

The Best Ways to Supplement Google Ad Grants

Using Google Ad Grants to create text ads is a great way to get your foot in the door to the online advertising world. However, once you’ve signed up for it, don’t stop there! There are other ways you can supplement Google Ad Grants to maximize your ...

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Digital Advertising

Tips for Effective Ad Optimization in Google AdWords

How do you know if your ad campaigns on Google AdWords are effective? How often should you monitor and tweak your ads? We’ll discuss the answers to these questions and more to ensure you are making the most of your advertising efforts in Google ...

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Featured image on A Reference Guide on Creating a Google AdWords Campaign
Digital Advertising

A Reference Guide on Creating a Google AdWords Campaign

Google AdWords is a powerful tool for reaching more of your target audience. While Google doesn’t intentionally make it difficult to use, it may be overwhelming for first-time users who don’t have experience with the platform. That’s why we created ...

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Digital Advertising

4 Step Guide on How to Apply for Google Ad Grants

Could you imagine receiving $120,000 to increase awareness for your nonprofit organization? Well, you may be eligible to receive that through Google for Nonprofits!

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Digital Advertising

How Google Gives Back to Nonprofits

Creating awareness for your nonprofit is critical to increasing donations and event attendance. However, you probably spend most of your time working actively toward your cause. Therefore, you don't have as much time or resources as you would like ...

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Featured image on 4 Digital Marketing Predictions to Plan for in 2018
News

4 Digital Marketing Predictions to Plan for in 2018

Keeping up with the latest changes and trends in the industry, each of us made a prediction for a change or trend we think we will see in 2018 since it's right around the corner. Stay ahead of the game and see what you should keep your eye on in the ...

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Digital Advertising

How to Tell If Your Online Ads Are Working

A lot of businesses get told to run digital advertising, but they end up without a way to track the ad performance or even measure ROI. You need a way to determine which of your online advertising platforms are working and the ones that need the ...

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Inbound Marketing

When to Use an Agency to Manage Your Online Ads

Online advertising offers you the opportunity to promote your products and services through ads that display on search engines, websites, social networks and other internet locations. With online advertising, you have the option of turning towards ...

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Inbound Marketing

Should You Use Search or Social Ads?

An online advertising campaign has many potential channels for bringing in customers. Two of the most prominent options are search and social ads. The right choice for your company depends on your target audience, budget, overall marketing strategy ...

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