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How to's and latest news: Email Marketing

Getting Started with Email Marketing Automation

If your business isn’t using email automation, you’re likely missing out on a lot of sales potential. Did you know that automated email campaigns account for 21% of email..

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Email Marketing Best Practices

Did you know that only a mere 6.4% of your followers will see your latest post on your business’s Facebook page?   Similarly, LinkedIn only comes in at a mere 5-10% reach for..

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Design Emails That Your Subscribers Will Read: Here's How

Are you tired of sending out email campaign after email campaign and not getting the response that you want? It may be time to rethink your design. In this blog post, we'll share..

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3 Simple Email Marketing Tips

Email marketing is a great way to nurture leads that didn't convert into paying customers. But if you're not doing it right, you could be wasting your time and money. Here are..

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Key Tips for Effective Email Marketing [5 Minute Read]

Did you know that email marketing is still one of the most effective marketing channels? In fact, on average, emails generate $42 for every $1 spent, which equals a whopping..

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What to Consider When Selecting an Email Marketing Platform

I bet you’ve heard the amazing things that email marketing can do for your organization, but perhaps you’re not sure about how to get started. There are so many email marketing..

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The Simple Guide to Benchmarking Your Email Marketing

Do you ever wonder if your email marketing efforts are really working? Sure, you can compare your open rates and click-through rates internally, but it can help to look at..

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Ecommerce Email Marketing: The Ultimate Optimization Resource List

Email marketing for your ecommerce business can help boost your sales, but how do you make sure you’re effectively optimizing your emails? To save you time from endlessly..

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Ways to Promote Your Holiday Fundraiser, Even If It’s Last Minute

Don’t push your holiday fundraisers and drives to the back burner this holiday season! According to a study done by Network for Good, 29% of giving occurred in December and 11% of..

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Tips to Boost the Success of Your Email Marketing

Even though you put a lot of time and energy into creating the “perfect” email, you have to realize that not every email you send is going to perform well. That’s why you analyze..

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Understanding Email Marketing Analytics and Benchmarks

One of the main components of successful email marketing is sending relevant content to your audience. So how do you know if your content is fulfilling your subscribers’ needs and..

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Email Marketing Tips to Ensure Deliverability and Higher Open Rates

Despite email having a dated connotation, it is an extremely relevant and powerful marketing tool. It’s unique because it can be personalized and customized unlike other forms of..

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