Topic

Email Marketing

Featured image on What to Consider When Selecting an Email Marketing Platform
Email Marketing

What to Consider When Selecting an Email Marketing Platform

I bet you’ve heard the amazing things that email marketing can do for your organization, but perhaps you’re not sure about how to get started. There are so many email marketing platforms out there that can help you reach your audience at the perfect ...

Keep Reading

Featured image on Getting Started with Ecommerce Email Marketing Automation
Email Marketing

Getting Started with Ecommerce Email Marketing Automation

If your ecommerce business isn’t using email automation, it’s very likely that you’re missing out on a lot of sales potential. Did you know that automated email campaigns account for 21% of email marketing revenue? Many marketers consider email ...

Keep Reading

Featured image on The Simple Guide to Benchmarking Your Email Marketing
Email Marketing

The Simple Guide to Benchmarking Your Email Marketing

Do you ever wonder if your email marketing efforts are really working? Sure, you can compare your open rates and click-through rates internally, but it can help to look at industry-wide benchmarks to truly gauge the success of your email marketing. ...

Keep Reading

Featured image on Ecommerce Email Marketing: The Ultimate Optimization Resource List
Email Marketing

Ecommerce Email Marketing: The Ultimate Optimization Resource List

Email marketing for your ecommerce business can help boost your sales, but how do you make sure you’re effectively optimizing your emails? To save you time from endlessly scrolling up and down search engines for answers to this question, we’ve ...

Keep Reading

Featured image on Ways to Promote Your Holiday Fundraiser, Even If It’s Last Minute
Marketing How Tos

Ways to Promote Your Holiday Fundraiser, Even If It’s Last Minute

Don’t push your holiday fundraisers and drives to the back burner this holiday season! According to a study done by Network for Good, 29% of giving occurred in December and 11% of giving occurred in the last three days of the year. It’s the season ...

Keep Reading

Featured image on Key Tips for Effective Email Marketing [5 Minute Read]
Email Marketing

Key Tips for Effective Email Marketing [5 Minute Read]

Believe it or not, email is still a highly effective channel to communicate with your audience. Over 200 billion emails go out every day, and that number is only expected to grow in the future. So you shouldn’t be questioning if you should use email ...

Keep Reading
Featured image on Tips to Boost the Success of Your Email Marketing
Email Marketing

Tips to Boost the Success of Your Email Marketing

Even though you put a lot of time and energy into creating the “perfect” email, you have to realize that not every email you send is going to perform well. That’s why you analyze your email marketing metrics. After taking a look at your analytics, ...

Keep Reading

Featured image on Understanding Email Marketing Analytics and Benchmarks
Email Marketing

Understanding Email Marketing Analytics and Benchmarks

One of the main components of successful email marketing is sending relevant content to your audience. So how do you know if your content is fulfilling your subscribers’ needs and wants? You have to take a look at your email marketing analytics to ...

Keep Reading

Featured image on Design Emails That Your Subscribers Will Read: Here's How
Email Marketing

Design Emails That Your Subscribers Will Read: Here's How

Email design is more than just choosing a color scheme and font, it’s developing the visual appearance of an email to effectively deliver your content. You can write the most compelling copy, but without an appealing design, you will end up losing ...

Keep Reading