What's the difference between leads and prospects?
If you're reading this, you probably work in sales, want to work in sales or work closely with someone who does. Good news - you're in the right spot! After this article, you'll..
We're the Only Hubspot Gold Solutions Partner in North Alabama
We’re excited to announce that we are officially Hubspot Gold Solution Partners! And we're the only certified Hubspot Partner in the North Alabama area. This is a huge..
3 Essential Elements Every Marketing Story Needs
Stories are arguably the most powerful tool in your marketing toolkit. They can be used to engage and connect with customers, evoke emotions, and build loyalty. But not all..
The Power of Hubspot for Nonprofit Marketing
Nonprofit marketing is hard. There are so many things to do, and not enough time or money to do them all. You need to find new donors, keep your current donors engaged, create..
4 Ways Athleta Nailed Their Branding (And How You Can Do It, Too)
Have you ever stopped to consider why you gravitate towards certain brands over others? Chances are that the company you admire has outstanding branding that continues to reel you..
5 Types of Donor Personas Your Nonprofit Should Know About
There are many different types of people who donate to nonprofits. And in order to maximize your donor base, it's important for your nonprofit to understand the different donor..
How to Maximize the Value of Your Donor Persona Interviews
Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t..
The Simple Guide to Researching Your Nonprofit's Donor Persona
Do you know who your nonprofit's donors are? If not, it's time to do some donor persona research. This simple guide will show you how to get started. Once you have a better..
10 Questions You Must Ask Before Hiring a Marketing Firm
Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways..
How to Map Your Ad Strategy to the Buyer's Journey
Are you running online ads for your business? How well are they hitting your goals? How much do you spend to reach new users, convert new customers, or reconvert past customers?..
How to Get Your Leads to Say Yes to Your Brand
When your lead enters the decision stage of the buyer’s journey, they are ready to buy. They’ve considered all of their options and are looking for reasons to choose your brand...
How to Market Your Brand as the Best Solution to Your Buyer's Problem
When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting..