Have you ever stopped to ask yourself why you gravitate towards certain brands over others? Chances are that the company you admire has outstanding branding that continues to reel you and others in and keep you hooked. Are you doing that for your ...
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Donor personas are semi-fictional representations of your nonprofit’s ideal donor. In their profiles, they have information collected from interviews of real donors and insights from social media and other analytics platforms. They provide you the ...
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Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t yielding the expected results—especially when they haven’t already ...
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Have you ever wanted to know more about your donors, but fear it would be too much work for an overloaded schedule? Many leaders in nonprofit sectors assume that audience profiling is too complicated and expensive for anybody outside the private ...
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Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways to ensure your business is maximizing the return on your marketing ...
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Are you running online ads for your business? How well are they hitting your goals? How much do you spend to reach new users, convert new customers, or reconvert past customers? These are questions to consider when determining how well your ...
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When your lead enters the decision stage of the buyer’s journey, they are ready to buy. They’ve considered all of their options and are looking for reasons to choose your brand. Now is the time to break out all of your brand-specific marketing to ...
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When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting closer to making a decision. So how do you prove that your brand is the ...
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When your prospects are in the first stage of the buyer’s journey—the awareness stage—they have just realized they need a solution to a problem they’re having. They aren’t ready to make a purchase yet, and instead, are gathering as much information ...
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Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a similar path to find you, and understanding that journey is the key to ...
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Successfully completing your buyer persona research is an accomplishment worth celebrating! However, it’s only the first step in the journey toward finding ways to extract value from your knowledge of the audience. Now it’s time to start integrating ...
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As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...
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Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...
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