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How to's and latest news: Inbound Marketing

Someone is deciphering if their potential customer is a lead or a prospect, shown through blocks labeled with question marks and arrows.

What's the difference between leads and prospects?

If you're reading this, you probably work in sales, want to work in sales or work closely with someone who does. Good news - you're in the right spot! After this article, you'll..

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Image In A Box earns title of Hubspot Gold Solutions Partner

We're the Only Hubspot Gold Solutions Partner in North Alabama

We’re excited to announce that we are officially Hubspot Gold Solution Partners! And we're the only certified Hubspot Partner in the North Alabama area. This is a huge..

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3 Essential Elements Every Marketing Story Needs

Stories are arguably the most powerful tool in your marketing toolkit. They can be used to engage and connect with customers, evoke emotions, and build loyalty. But not all..

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The Power of Hubspot for Nonprofit Marketing

Nonprofit marketing is hard. There are so many things to do, and not enough time or money to do them all. You need to find new donors, keep your current donors engaged, create..

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4 Ways Athleta Nailed Their Branding (And How You Can Do It, Too)

Have you ever stopped to consider why you gravitate towards certain brands over others? Chances are that the company you admire has outstanding branding that continues to reel you..

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5-Different-Types-of-Donor-Personas

5 Types of Donor Personas Your Nonprofit Should Know About

There are many different types of people who donate to nonprofits. And in order to maximize your donor base, it's important for your nonprofit to understand the different donor..

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Donor-Persona-Interview

How to Maximize the Value of Your Donor Persona Interviews

Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t..

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Nonprofit-Marketing-Director-Researching-Donor-Persona-with-Simple-Guide

The Simple Guide to Researching Your Nonprofit's Donor Persona

Do you know who your nonprofit's donors are? If not, it's time to do some donor persona research. This simple guide will show you how to get started. Once you have a better..

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Marketing-Firm-Parntership

10 Questions You Must Ask Before Hiring a Marketing Firm

Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways..

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Targeting-Ads-in-Buyers-Journey

How to Map Your Ad Strategy to the Buyer's Journey

Are you running online ads for your business? How well are they hitting your goals? How much do you spend to reach new users, convert new customers, or reconvert past customers?..

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Woman-Making-Purchase-Decision-Stage

How to Get Your Leads to Say Yes to Your Brand

When your lead enters the decision stage of the buyer’s journey, they are ready to buy. They’ve considered all of their options and are looking for reasons to choose your brand...

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The Key to Buyer's Problem

How to Market Your Brand as the Best Solution to Your Buyer's Problem

When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting..

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