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Inbound Marketing

Featured image on Using Buyer Persona Research to Maximize Marketing ROI
Inbound Marketing

Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...

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Featured image on Frequently Asked Questions About Buyer Personas
Inbound Marketing

Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...

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Featured image on How to Measure Your Nonprofit's Event Success
Inbound Marketing

How to Measure Your Nonprofit's Event Success

Everyone wants their nonprofit events to be successful. How you measure this success, though, depends on your goals. Before you even start event planning, it's essential to create goals for the event. Once you've established those goals, you can ...

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Featured image on 5 Ways to Grow Your Nonprofit's Network After an Event
Inbound Marketing

5 Ways to Grow Your Nonprofit's Network After an Event

Now that your event is over, you can move on to the next project, right? Not so fast! Post-event tasks are just as important as the tasks you completed to put the event together. If you want to create a long-lasting relationship with your attendees, ...

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Featured image on 8 Ways to Make Your Nonprofit's Website a Donor Magnet
Inbound Marketing

8 Ways to Make Your Nonprofit's Website a Donor Magnet

Your nonprofit’s website is the most valuable resource in your marketing strategy. 47% of donors visit multiple nonprofit websites before donating. You need to ensure that your website serves as the hub where people who are interested in your cause ...

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Featured image on 6 Website Design Do's and Don'ts for Your Nonprofit's Donation Page
Inbound Marketing

6 Website Design Do's and Don'ts for Your Nonprofit's Donation Page

If you aren’t receiving the engagement you expected with your online donation page, then you may need to make a few changes to your website design to help convert your visitors. Nowadays, a generic PayPal link isn’t going to cut it. You have to make ...

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Featured image on How to Use Storytelling to Increase Online Donations
Inbound Marketing

How to Use Storytelling to Increase Online Donations

During an average visit on a webpage, users only read 20% of the content. What does that mean for your donation landing page or your website in general? It means that you need to skillfully tell your nonprofit’s story and hook your website visitor ...

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Featured image on A Nonprofit's Guide to Creating Donor Persona Profiles
Inbound Marketing

A Nonprofit's Guide to Creating Donor Persona Profiles

So now that you know what a donor persona is and why it’s essential to have one, I bet you’re wondering what’s the best way to create a donor persona profile. We are going to guide you through the creation process by breaking down how to research ...

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Featured image on Answers to Frequently Asked Questions About Donor Personas
Inbound Marketing

Answers to Frequently Asked Questions About Donor Personas

I’m sure you’ve heard of a creating a donor persona for your nonprofit’s marketing strategy before, but did you understand why or how to incorporate them? You’re very passionate about your cause, so it may be hard to understand why someone wouldn’t ...

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