Everyone wants their nonprofit events to be successful. How you measure this success, though, depends on your goals. Before you even start event planning, it's essential to create goals for the event. Once you've established those goals, you can ...
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Now that your event is over, you can move on to the next project, right? Not so fast! Post-event tasks are just as important as the tasks you completed to put the event together. If you want to create a long-lasting relationship with your attendees, ...
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Your nonprofit’s website is the most valuable resource in your marketing strategy. 47% of donors visit multiple nonprofit websites before donating. You need to ensure that your website serves as the hub where people who are interested in your cause ...
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If you aren’t receiving the engagement you expected with your online donation page, then you may need to make a few changes to your website design to help convert your visitors. Nowadays, a generic PayPal link isn’t going to cut it. You have to make ...
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During an average visit on a webpage, users only read 20% of the content. What does that mean for your donation landing page or your website in general? It means that you need to skillfully tell your nonprofit’s story and hook your website visitor ...
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So now that you know what a donor persona is and why it’s essential to have one, I bet you’re wondering what’s the best way to create a donor persona profile. We are going to guide you through the creation process by breaking down how to research ...
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I’m sure you’ve heard of a creating a donor persona for your nonprofit’s marketing strategy before, but did you understand why or how to incorporate them? You’re very passionate about your cause, so it may be hard to understand why someone wouldn’t ...
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Online advertising offers you the opportunity to promote your products and services through ads that display on search engines, websites, social networks and other internet locations. With online advertising, you have the option of turning towards ...
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An online advertising campaign has many potential channels for bringing in customers. Two of the most prominent options are search and social ads. The right choice for your company depends on your target audience, budget, overall marketing strategy ...
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