Donor personas are semi-fictional representations of your nonprofit’s ideal donor. In their profiles, they have information collected from interviews of real donors and insights from social media and other analytics platforms. They provide you the ...
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Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t yielding the expected results—especially when they haven’t already ...
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Have you ever wanted to know more about your donors, but fear it would be too much work for an overloaded schedule? Many leaders in nonprofit sectors assume that audience profiling is too complicated and expensive for anybody outside the private ...
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Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways to ensure your business is maximizing the return on your marketing ...
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Are you running online ads for your business? How well are they hitting your goals? How much do you spend to reach new users, convert new customers, or reconvert past customers? These are questions to consider when determining how well your ...
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When your lead enters the decision stage of the buyer’s journey, they are ready to buy. They’ve considered all of their options and are looking for reasons to choose your brand. Now is the time to break out all of your brand-specific marketing to ...
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When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting closer to making a decision. So how do you prove that your brand is the ...
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When your prospects are in the first stage of the buyer’s journey—the awareness stage—they have just realized they need a solution to a problem they’re having. They aren’t ready to make a purchase yet, and instead, are gathering as much information ...
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Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a similar path to find you, and understanding that journey is the key to ...
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