Are you running online ads for your business? How well are they hitting your goals? How much do you spend to reach new users, convert new customers, or reconvert past customers?..
When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting..
Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a..
As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you..
Now that your event is over, you can move on to the next project, right? Not so fast! Post-event tasks are just as important as the tasks you completed to put the event together...
Your nonprofit’s website is one the most valuable resource in your marketing strategy. 75% of donors turn to online resources to look for information before donating. And 47% of..