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How to's and latest news: Inbound Marketing (2)


Everything You Need to Know About the Buyer's Journey

Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a..

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4 Things to Do After Creating a Buyer Persona

Successfully completing your buyer persona research is an accomplishment worth celebrating! However, it’s only the first step in the journey toward finding ways to extract value..

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Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you..

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Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know..

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How to Create a Detailed Buyer Persona Profile

Buyer personas are essential for every business because they provide insight into how to create relevant marketing messages for prospects and customers. The question is, what..

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How to Measure Your Nonprofit's Event Success

Everyone wants their nonprofit events to be successful. How you measure this success, though, depends on your goals. Before you even start event planning, it's essential to create..

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5 Ways to Grow Your Nonprofit's Network After an Event

Now that your event is over, you can move on to the next project, right? Not so fast! Post-event tasks are just as important as the tasks you completed to put the event together...

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8 Ways to Attract More Donors to Your Nonprofit's Website

Your nonprofit’s website is one the most valuable resource in your marketing strategy. 75% of donors turn to online resources to look for information before donating. And 47% of..

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6 Website Design Do's and Don'ts for Your Nonprofit's Donation Page

If you aren’t receiving the engagement you expected with your online donation page, then you may need to make a few changes to your website design to help convert your visitors...

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How to Use Storytelling to Increase Online Donations

During an average visit on a webpage, users only read 20% of the content. What does that mean for your donation landing page or your website in general? It means that you need to..

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A Nonprofit's Guide to Finding-Target-Donor-Persona-With-Magnifying-Glass

A Nonprofit's Guide to Creating Donor Persona Profiles

If you're like most nonprofit marketing and development directors, increasing the results of your fundraising efforts is high on your to-do list. Understanding your donors is key..

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Answers to Frequently Asked Questions about Target-Donor-Persona-Pictures

Answers to Frequently Asked Questions About Donor Personas

I’m sure you’ve heard of a creating a donor persona for your nonprofit’s marketing strategy before, but did you understand why or how to incorporate them? You’re very passionate..

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