How to's and latest news: Inbound Marketing (2)
Once you’ve made the effort to fully define the various buyer personas of your audience, it’s time to put that knowledge to work. Every customer your brand will ever have walks a..
As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you..
Now that your event is over, you can move on to the next project, right? Not so fast! Post-event tasks are just as important as the tasks you completed to put the event together...
Your nonprofit’s website is one the most valuable resource in your marketing strategy. 75% of donors turn to online resources to look for information before donating. And 47% of..
If you aren’t receiving the engagement you expected with your online donation page, then you may need to make a few changes to your website design to help convert your visitors...
During an average visit on a webpage, users only read 20% of the content. What does that mean for your donation landing page or your website in general? It means that you need to..
If you're like most nonprofit marketing and development directors, increasing the results of your fundraising efforts is high on your to-do list. Understanding your donors is key..
I’m sure you’ve heard of a creating a donor persona for your nonprofit’s marketing strategy before, but did you understand why or how to incorporate them? You’re very passionate..