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How to's and latest news: Marketing How Tos

Someone is deciphering if their potential customer is a lead or a prospect, shown through blocks labeled with question marks and arrows.

What's the difference between leads and prospects?

If you're reading this, you probably work in sales, want to work in sales or work closely with someone who does. Good news - you're in the right spot! After this article, you'll..

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Getting Started with Email Marketing Automation

If your business isn’t using email automation, you’re likely missing out on a lot of sales potential. Did you know that automated email campaigns account for 21% of email..

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The Best Tools to Measure Your Marketing Success

You put a lot of time and money into your marketing campaigns. How do you know if they're actually successful? It can be tricky to measure the impact of your marketing efforts,..

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How to Properly Measure Your Marketing Campaigns

Are you confused about how to measure the success of your marketing campaigns? You're not alone. Many business owners and marketers struggle with this question. But don't worry,..

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A 4-Step Guide for Creating Search Engine Optimized Content

Are you struggling to create content that ranks high in search engines?  Good news, you're not alone. Bad news, you don't know where to start? Queue the superhero music!  This..

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4 Steps to Make Content Creation Easier

Do you feel overwhelmed when comes to creating content? Maybe the time commitment makes it seem impossible? Or you could just be completely unsure where to even start. You're not..

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4 Simple Ways to Make More Engaging Content

You know it's important to create engaging content. After all, you need to capture your audience's attention if you want them to stick around long enough to learn what you have to..

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3 Ways to Conduct Donor-Centric Keyword Research Like a Pro

Once you have an established donor persona, how do you attract them to your website to donate? Search engine optimization (SEO) is a cost-effective first step. But in order to..

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Find Which Channel Drives the Most Visitors to Your Website

Are you sending out email marketing messages? What about posts on Facebook, LinkedIn, Instagram, or other social media channels? Do you run advertisements on Facebook Ads or..

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How to Maximize the Value of Your Donor Persona Interviews

Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t..

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The Simple Guide to Researching Your Nonprofit's Donor Persona

Do you know who your nonprofit's donors are? If not, it's time to do some donor persona research. This simple guide will show you how to get started. Once you have a better..

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10 Questions You Must Ask Before Hiring a Marketing Firm

Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways..

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