Topic

Marketing How Tos

Featured image on A Simple Guide for Creating Search Engine Optimized Content
Marketing How Tos

A Simple Guide for Creating Search Engine Optimized Content

When you are planning out content there are so many things to consider, target audience, tone, voice, format, and the list goes on. And when you produce digital content, you have to also consider Search Engine Optimization (SEO). All of these ...

Keep Reading

Featured image on How to Maximize the Value of Your Donor Persona Interviews
Inbound Marketing

How to Maximize the Value of Your Donor Persona Interviews

Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t yielding the expected results—especially when they haven’t already ...

Keep Reading

Featured image on The Simple Guide to Researching Your Nonprofit's Donor Persona
Inbound Marketing

The Simple Guide to Researching Your Nonprofit's Donor Persona

Have you ever wanted to know more about your donors, but fear it would be too much work for an overloaded schedule? Many leaders in nonprofit sectors assume that audience profiling is too complicated and expensive for anybody outside the private ...

Keep Reading

Featured image on 10 Questions You Must Ask Before Hiring a Marketing Firm
Inbound Marketing

10 Questions You Must Ask Before Hiring a Marketing Firm

Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways to ensure your business is maximizing the return on your marketing ...

Keep Reading

Featured image on How to Get Your Leads to Say Yes to Your Brand
Inbound Marketing

How to Get Your Leads to Say Yes to Your Brand

When your lead enters the decision stage of the buyer’s journey, they are ready to buy. They’ve considered all of their options and are looking for reasons to choose your brand. Now is the time to break out all of your brand-specific marketing to ...

Keep Reading

Featured image on How to Market Your Brand as the Best Solution to Your Buyer's Problem
Inbound Marketing

How to Market Your Brand as the Best Solution to Your Buyer's Problem

When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting closer to making a decision. So how do you prove that your brand is the ...

Keep Reading
Featured image on How to Attract Qualified Prospects to Your Brand
Inbound Marketing

How to Attract Qualified Prospects to Your Brand

When your prospects are in the first stage of the buyer’s journey—the awareness stage—they have just realized they need a solution to a problem they’re having. They aren’t ready to make a purchase yet, and instead, are gathering as much information ...

Keep Reading

Featured image on Using Buyer Persona Research to Maximize Marketing ROI
Inbound Marketing

Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...

Keep Reading

Featured image on Frequently Asked Questions About Buyer Personas
Inbound Marketing

Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...

Keep Reading