Are you sending out email marketing messages? What about posts on Facebook, LinkedIn, Instagram, or other social media channels? Do you run advertisements on Facebook Ads or Google Ads? How many people are visiting your site from all of those ...
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You put tons of effort and money into that last campaign launch! Now that it's live, you may be wondering, what channels are driving the most conversions? What creatives and messaging are converting the best? Is anything converting better and worse ...
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When you are planning out content there are so many things to consider, target audience, tone, voice, format, and the list goes on. And when you produce digital content, you have to also consider Search Engine Optimization (SEO). All of these ...
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Have you ever felt like you’re aiming in the dark when it comes to your marketing messaging? It’s common for nonprofits to feel like they’ve created strong campaigns that aren’t yielding the expected results—especially when they haven’t already ...
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Have you ever wanted to know more about your donors, but fear it would be too much work for an overloaded schedule? Many leaders in nonprofit sectors assume that audience profiling is too complicated and expensive for anybody outside the private ...
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Are you looking to partner with a marketing firm so that you can focus on your long list of other responsibilities? That’s great! Engaging a marketing firm is one of the best ways to ensure your business is maximizing the return on your marketing ...
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When your lead enters the decision stage of the buyer’s journey, they are ready to buy. They’ve considered all of their options and are looking for reasons to choose your brand. Now is the time to break out all of your brand-specific marketing to ...
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When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting closer to making a decision. So how do you prove that your brand is the ...
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When your prospects are in the first stage of the buyer’s journey—the awareness stage—they have just realized they need a solution to a problem they’re having. They aren’t ready to make a purchase yet, and instead, are gathering as much information ...
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As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...
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Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...
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Buyer personas are essential for every business because they provide insight into how to create relevant marketing messages for prospects and customers. The question is, what details do you need to create one? We’re going to walk through all of the ...
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If your ecommerce business isn’t using email automation, it’s very likely that you’re missing out on a lot of sales potential. Did you know that automated email campaigns account for 21% of email marketing revenue? Many marketers consider email ...
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