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Marketing How Tos

Featured image on How to Get Your Leads to Say Yes to Your Brand
Inbound Marketing

How to Get Your Leads to Say Yes to Your Brand

When your lead enters the decision stage of the buyer’s journey, they are ready to buy. They’ve considered all of their options and are looking for reasons to choose your brand. Now is the time to break out all of your brand-specific marketing to ...

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Featured image on How to Market Your Brand as the Best Solution to Your Buyer's Problem
Inbound Marketing

How to Market Your Brand as the Best Solution to Your Buyer's Problem

When your buyers are in the consideration stage of the buyer’s journey, it’s essential for your brand to stand out. This is where they are evaluating their options and getting closer to making a decision. So how do you prove that your brand is the ...

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Featured image on How to Attract Qualified Prospects to Your Brand
Inbound Marketing

How to Attract Qualified Prospects to Your Brand

When your prospects are in the first stage of the buyer’s journey—the awareness stage—they have just realized they need a solution to a problem they’re having. They aren’t ready to make a purchase yet, and instead, are gathering as much information ...

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Featured image on Using Buyer Persona Research to Maximize Marketing ROI
Inbound Marketing

Using Buyer Persona Research to Maximize Marketing ROI

As a marketer in the digital age, you know how difficult it is to ensure you’re sending the right messages to the right people. Poor audience targeting means every dollar you spend is less effective than it could be, and that wasted potential ...

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Featured image on Frequently Asked Questions About Buyer Personas
Inbound Marketing

Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...

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Featured image on How to Create a Detailed Buyer Persona Profile
Inbound Marketing

How to Create a Detailed Buyer Persona Profile

Buyer personas are essential for every business because they provide insight into how to create relevant marketing messages for prospects and customers. The question is, what details do you need to create one? We’re going to walk through all of the ...

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Featured image on Getting Started with Ecommerce Email Marketing Automation
Marketing How Tos

Getting Started with Ecommerce Email Marketing Automation

If your ecommerce business isn’t using email automation, it’s very likely that you’re missing out on a lot of sales potential. Did you know that automated email campaigns account for 21% of email marketing revenue? Many marketers consider email ...

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Featured image on Ways to Promote Your Holiday Fundraiser, Even If It’s Last Minute
Marketing How Tos

Ways to Promote Your Holiday Fundraiser, Even If It’s Last Minute

Don’t push your holiday fundraisers and drives to the back burner this holiday season! According to a study done by Network for Good, 29% of giving occurred in December and 11% of giving occurred in the last three days of the year. It’s the season ...

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Featured image on A Nonprofit's Guide to Planning a Giving Tuesday Campaign
Marketing How Tos

A Nonprofit's Guide to Planning a Giving Tuesday Campaign

Giving Tuesday is an annual movement that motivates people to donate to nonprofits on the Tuesday after Thanksgiving. It’s an exciting time for nonprofits, so it’s important to be prepared so that you can make the most out of this movement. We’ll ...

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