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Marketing How Tos - Page 2

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Marketing How Tos

The First Step in Strategic Content Planning

Content planning is more than just deciding on topics and scheduling posts. Before you start anything else, you must set short-term and long-term goals that you plan to achieve in your content strategy. This is an essential step when planning, and ...

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Marketing How Tos

The Key Step You're Missing When Content Planning

While the task of buckling down and generating content ideas sounds daunting, that may not be the case if you conduct a content audit before you begin. Your audit could reveal that you won’t have to start from scratch and can easily tweak existing ...

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Featured image on The Essential Marketing Planning Guide for Your Nonprofit's Next Event
Marketing How Tos

The Essential Marketing Planning Guide for Your Nonprofit's Next Event

While this may not be your first time planning an event for your organization, don’t forget to schedule out enough time to market your event for optimal attendance. Spreading the word about your event is necessary, and if you don’t then people are ...

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Featured image on How to Use Storytelling to Increase Online Donations
Marketing How Tos

How to Use Storytelling to Increase Online Donations

During an average visit on a webpage, users only read 20% of the content. What does that mean for your donation landing page or your website in general? It means that you need to skillfully tell your nonprofit’s story and hook your website visitor ...

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Featured image on 3 Ways to Conduct Donor-Centric Keyword Research Like a Pro
Marketing How Tos

3 Ways to Conduct Donor-Centric Keyword Research Like a Pro

Now that you have a donor persona established, how do you attract them to your website to learn about your cause and donate? Search engine optimization is a great first step, so you have to know what keywords your donor persona uses when they search ...

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Featured image on A Nonprofit's Guide to Creating Donor Persona Profiles
Inbound Marketing

A Nonprofit's Guide to Creating Donor Persona Profiles

So now that you know what a donor persona is and why it’s essential to have one, I bet you’re wondering what’s the best way to create a donor persona profile. We are going to guide you through the creation process by breaking down how to research ...

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Analytics

4 Steps to Run Statistically Significant A/B Tests

How do you know if the keywords in your ad copy are why your click-through rate increased? What about the color of the button on your landing page, did it increase the number of downloads? Don’t be too quick to jump to conclusions about the true ...

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Digital Advertising

What You Should Know About Google Ad Grants’ New Policy Update

New policies sound a little intimidating, right? In this case, the Google Ad Grants policies were updated to genuinely help your advertising efforts improve in AdWords. As of Jan 1, 2018, the Google Ad Grants program updated their policies and ...

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Featured image on Is Your Email Marketing Working?
Analytics

Is Your Email Marketing Working?

Email marketing is often the easiest way to drive targeted traffic, but is often overlooked because of all the other areas of marketing that your organization must do. Email is significantly growing, Gmail alone has 1 Billion users. So, how can ...

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