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Marketing How Tos - Page 2

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Inbound Marketing

Frequently Asked Questions About Buyer Personas

Have you heard the term buyer persona before but never understood what it really meant? A buyer persona is an integral part of your marketing strategy, so it’s important to know what it is, how to create one, and how to use it in your marketing ...

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Inbound Marketing

How to Create a Detailed Buyer Persona Profile

Buyer personas are essential for every business because they provide insight into how to create relevant marketing messages for prospects and customers. The question is, what details do you need to create one? We’re going to walk through all of the ...

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Marketing How Tos

Getting Started with Ecommerce Email Marketing Automation

If your ecommerce business isn’t using email automation, it’s very likely that you’re missing out on a lot of sales potential. Did you know that automated email campaigns account for 21% of email marketing revenue? Many marketers consider email ...

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Marketing How Tos

Ways to Promote Your Holiday Fundraiser, Even If It’s Last Minute

Don’t push your holiday fundraisers and drives to the back burner this holiday season! According to a study done by Network for Good, 29% of giving occurred in December and 11% of giving occurred in the last three days of the year. It’s the season ...

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Marketing How Tos

A Nonprofit's Guide to Planning a Giving Tuesday Campaign

Giving Tuesday is an annual movement that motivates people to donate to nonprofits on the Tuesday after Thanksgiving. It’s an exciting time for nonprofits, so it’s important to be prepared so that you can make the most out of this movement. We’ll ...

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Marketing How Tos

How to Maximize Your Nonprofit's Reach with Offline Marketing

While digital marketing has made a great impact on expanding the reach of nonprofits and businesses, you shouldn’t rule out the impact of offline marketing. Using offline marketing channels such as tv, radio, newspaper, and direct mail is ...

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Marketing How Tos

Simple Ways to Make Your Content More Engaging

Every piece of content you create tells a story: blogs, ebooks, social media posts, emails, etc. Stories can heavily influence your target audience in making decisions about engaging with your organization. So what can you do to make sure your ...

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Marketing How Tos

4 Steps to Easily Generate More Valuable Content

Want to know the secret to make content generation easier? The key is to create content that continues to grow on its own. Initially, this may sound unrealistic, but it’s actually a simple process. We are going to cover the steps it takes to ...

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Marketing How Tos

How to Keep Your Content Plan on Track

Do you want to ensure that you stick to your organization’s content plan all the way through? Then you have to create a consistent process so that the whole team stays on track. By developing an established plan, you will increase your team’s ...

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