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Marketing How Tos - Page 3

Featured image on The Essential Marketing Planning Guide for Your Nonprofit's Next Event
Marketing How Tos

The Essential Marketing Planning Guide for Your Nonprofit's Next Event

While this may not be your first time planning an event for your organization, don’t forget to schedule out enough time to market your event for optimal attendance. Spreading the word about your event is necessary, and if you don’t then people are ...

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Featured image on How to Use Storytelling to Increase Online Donations
Inbound Marketing

How to Use Storytelling to Increase Online Donations

During an average visit on a webpage, users only read 20% of the content. What does that mean for your donation landing page or your website in general? It means that you need to skillfully tell your nonprofit’s story and hook your website visitor ...

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Featured image on 3 Ways to Conduct Donor-Centric Keyword Research Like a Pro
Marketing How Tos

3 Ways to Conduct Donor-Centric Keyword Research Like a Pro

Now that you have a donor persona established, how do you attract them to your website to learn about your cause and donate? Search engine optimization is a great first step, so you have to know what keywords your donor persona uses when they search ...

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Featured image on A Nonprofit's Guide to Creating Donor Persona Profiles
Inbound Marketing

A Nonprofit's Guide to Creating Donor Persona Profiles

So now that you know what a donor persona is and why it’s essential to have one, I bet you’re wondering what’s the best way to create a donor persona profile. We are going to guide you through the creation process by breaking down how to research ...

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Featured image on 4 Steps to Run Statistically Significant A/B Tests
Analytics

4 Steps to Run Statistically Significant A/B Tests

How do you know if the keywords in your ad copy are why your click-through rate increased? What about the color of the button on your landing page, did it increase the number of downloads? Don’t be too quick to jump to conclusions about the true ...

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Featured image on What You Should Know About Google Ad Grants’ New Policy Update
Marketing How Tos

What You Should Know About Google Ad Grants’ New Policy Update

New policies sound a little intimidating, right? In this case, the Google Ad Grants policies were updated to genuinely help your advertising efforts improve in AdWords. As of Jan 1, 2018, the Google Ad Grants program updated their policies and ...

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Featured image on Is Your Email Marketing Working?
Analytics

Is Your Email Marketing Working?

Email marketing is often the easiest way to drive targeted traffic, but is often overlooked because of all the other areas of marketing that your organization must do. Email is significantly growing, Gmail alone has 1 Billion users. So, how can ...

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Featured image on 3 Simple Email Marketing Tips
Marketing How Tos

3 Simple Email Marketing Tips

Is email marketing part of your marketing strategy? Or, are you considering it? Then, check out my latest list of simple email marketing tips to help you out or get your started!

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Featured image on We ♥ Data Driven Marketing…why you should too!
Marketing How Tos

We ♥ Data Driven Marketing…why you should too!

What is Data Driven Marketing? Before I dive into “Why We ♥ Data Driven Marketing,” you may be asking yourself, what is Data Driven Marketing? “Data Driven Marketing as the combination of collecting and connecting large amounts of data, rapidly ...

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