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SEO How Tos

Featured image on A Simple Guide for Creating Search Engine Optimized Content
Marketing How Tos

A Simple Guide for Creating Search Engine Optimized Content

When you are planning out content there are so many things to consider, target audience, tone, voice, format, and the list goes on. And when you produce digital content, you have to also consider Search Engine Optimization (SEO). All of these ...

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Featured image on Things to Do Before and After You Launch Your Website [Checklist]
SEO How Tos

Things to Do Before and After You Launch Your Website [Checklist]

Launching a website is exciting, but it can also be stressful. There are a lot of things that can go wrong, so the best thing you can do is to go down a checklist and make sure that you’ve double-checked everything pre-launch and post-launch. Lucky ...

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Featured image on 3 Tools to Use When Planning a Website Redesign
SEO How Tos

3 Tools to Use When Planning a Website Redesign

When you are redesigning a website, that means you have new goals you want your website to accomplish. How do you accurately measure if your new website will hit those goals? Through analytics tools, of course! You should install these tools two to ...

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Featured image on 8 Ways to Make Your Nonprofit's Website a Donor Magnet
Inbound Marketing

8 Ways to Make Your Nonprofit's Website a Donor Magnet

Your nonprofit’s website is the most valuable resource in your marketing strategy. 47% of donors visit multiple nonprofit websites before donating. You need to ensure that your website serves as the hub where people who are interested in your cause ...

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Featured image on 13 Expert Tips on Increasing Your Nonprofit's SEO
SEO How Tos

13 Expert Tips on Increasing Your Nonprofit's SEO

Since 75% of donors use online resources to look for information, you need to ensure your organization shows up in search engines. Two ways to appear in search results are through online ads and search engine optimization (SEO). We’ve covered how to ...

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Featured image on Black Hat vs. White Hat SEO – The Simple Comparison
SEO How Tos

Black Hat vs. White Hat SEO – The Simple Comparison

Black Hat vs. White Hat vs. Grey Hat SEO – What’s the difference? Search engine optimization (SEO) is a key component to any online strategy and can mean the difference between a successful or unsuccessful campaign. In order to maximize visibility ...

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SEO How Tos

Google announces secure sites will boost SEO

On August 6, 2014, Google announced that your website security now plays a part in SEO rankings. This announcement is part of their efforts to “make the Internet safer.” So, what does this mean for you and your website? Currently, Google stated that ...

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SEO How Tos

Is your site “Google” shy?

Google has an affordable way for your business to be discovered. Announcing: Google My Business! Early June, according to Tech Crunch, Google announced their new service: Google My Business, a suite of tools to fill in your business info and help ...

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Featured image on New Domain Name Explosion! What do I do?
SEO How Tos

New Domain Name Explosion! What do I do?

Have you heard or read about all these new domain name extensions coming out? It is a little overwhelming. It is like a MacGyver episodes ending with all the explosions. Yes, it is truly a “Domain Name Explosion!” Extensions include .ninja, .pub, ...

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