Using a platform will automatically include all of the necessary CAN-SPAM compliant details in every email you send.
These platforms come with many features, such as ready-to-use templates, data analysis, and automated emails.
We highly recommend using email automation to save time in the long run and be more effective.
You can create all of your emails beforehand and decide when they should be sent to your audience. After that, you just have to analyze your results and optimize when needed!
Be sure to build your list organically.
That means that you should only email people who have opted in to hear from you.
Never buy contacts or send emails to people who did not agree to receive emails from you via your email marketing platform.
They will either ignore you or mark you as spam, which will affect your deliverability in the long run.
Email marketing is an essential part of any marketing strategy because it can effectively promote your organization’s content. Follow these tips and best practices to ensure that you're bringing your A-game and maximizing results.