Uncertainty still looms in the wake of the ongoing US COVID-19 outbreak and the current economic downturn. To help our nonprofit customers and other nonprofits seeing unwanted effects from the COVID-19 unemployment, economic turmoil and beyond, here is a round up of resources to help you best navigate this environment.
Today’s resource list covers:
Marketing and Advertising Resources
Google for Nonprofits
Google has always been giving back to nonprofits, even before the coronavirus pandemic. But their offer of up to $10,000/month for in-kind AdWords advertising offered through the Google Ad Grants program could be even more vital for your nonprofit now more than ever.
You have to get your account set up for that, but once your nonprofit applies and is approved, you will be able to use free advertising dollars to display ads on the Google Search Engine Result Pages (SERPs). Ads on SERPs are a powerful way to increase your nonprofit's awareness, which will lead to an increase in donations and event attendance.
The process has changed a little recently. So if you need help, reach out, we’d be happy to help get you set up for free during this time.
Free Donor Persona Training Course with One-on-One Help
We have just launched our new donor persona course, “Identifying and Creating Your Nonprofit’s Ideal Donor,” and are offering it free for a limited time to all. This course teaches you everything you need to know about the type of persona your organization needs, how to conduct research on them, and how to apply them to your marketing efforts.
As part of this course, you'll get access to on-demand expert help and donor persona review. So as you have questions, our team is just an email or call away.
Other Free or Discounted Marketing Training
Adjusting to Remote Work
There are tons of tools offering support during this abrupt switch to working from home for your nonprofit. Here are some tools we use at Image in a Box or know will make working remotely easier. And best of all, these specific tools are offering nonprofits a discounted rate or free access for limited time.
- Asana is offering one-year free Asana Business to nonprofits working in medical and disaster response related to COVID-19.
- Box Cloud Content Management is offering Box Business Plus is being offered free through the end of the year for nonprofits working on Covid mitigation or response. Box is also offering donated access for eligible nonprofits, email firstname.lastname@example.org
- Crowdicity is offering 6 months of free access to nonprofits, which includes out-of-the box templates so nonprofits can crowdsource actionable ideas from their community on how to engage volunteers, virtualize fundraisers.
- Dropbox is offering Dropbox Business and HelloSign Enterprise subscriptions for 3 months free to nonprofits.
- Google has added Hangouts Meet Premium for nonprofits through July 1, they also listed several tips to get set up and started on G suite, and tips to take fundraising online through YouTube.
- GoToMeeting is offering free Emergency Work Kits for 3 Months for nonprofits, municipalities, educational institutions, and healthcare providers.
- RingCentral Office is offering free RingCentral services to nonprofit organizations to help keep their organization connected.
- Slack, a direct messaging platform, is offering standard and plus plans 3- months free to nonprofits. They will also help set it up.
Here is an exhaustive list of other business tools offering support for nonprofits at this time.
Ideas for Hosting Virtual Events
This time can prove even harder for nonprofits the for profit organizations. The economic downturn can really have donors holding tight to funds that they would’ve been more inclined to donate previously. Plus, the current lockdown situation has caused all fundraising events to be canceled. So, what can you do? Here are some resources to help.
- How can you convert your event to a live event that you can host with GoToMeeting or Zoom instead of postponing? Here is a great resource with ideas to replace your cancelled events with virtual fundraising.
- Live stream on your social platforms or YouTube.
- Engaging Major Donors During the Covid Crisis
- How to Fundraise During the Corona Outbreak
Nonprofit Grants and Financial Assistance
There have been a lot of blurred lines with the government relief efforts for nonprofits and small business. The level of nonprofit and charitable organization support varies per government resource. So, to help you better navigate this here is a video from the National Council of Nonprofits and some additional resources to help you better understand the government funding available for nonprofits.
- Loans Available for Nonprofits in the CARES Act
- What the Families First Coronavirus Response Act Means to Nonprofits
- Self-Insured Nonprofits and Unemployment Insurance
- State Fiscal Responses to Coronavirus
Additionally, here are some other funding resources for nonprofits to tap into.
- Google is offering $15 million in cash grants to nonprofits that are helping small and midsize businesses
- An exhaustive list of community foundations providing nationwide coronavirus relief efforts.
- Community Foundation of Greater Huntsville in AL activated an emergency relief fund, but are looking for more donations to help nonprofit organizations.
- Community United Relief Fund for Central Alabama is providing grants limited to $2,500 per nonprofit organization.
Thanks for taking time during this hectic time to gain insight into what is available to your nonprofit during the Covid-19 outbreak. I hope that this article has been helpful for you and your organization. If you know of any other great resources for me to add, feel free to DM Image in a Box on Instagram.