Do work for a nonprofit organization that needs help spreading the word about your cause?
You know you need to market, but let me guess, when you sit down to get started with your marketing, you feel overwhelmed and stuck on where to even begin.
It can be tough to market a nonprofit. There are so many different ways to go about it, and it's hard to know which ones will be most effective. That's why we've put together this list of four ways to jumpstart your nonprofit's marketing. We hope you find it helpful!
Run online advertising
Online advertising is an excellent way to expand your nonprofit's brand awareness and reach new donors and volunteers, especially if you're a nonprofit. Google Ad Grants makes this a really low-cost marketing option. If you're not familiar with Google Ad Grants. Check out our article on How Google Gives Back to Nonprofits.
Start an email newsletter
Keep in touch with your contacts and keep them coming back for more through an email newsletter. It's a great way to stay top of mind, and it doesn't have to be difficult or time-consuming. In fact, with the right tools and tips, you can get your newsletter up and running in no time.
We recommend Hubspot as a holistic, easy-to-use tool. They have numerous levels and their free or $45/mo plan have some really wonderful features to jump-start your email marketing and really digital marketing overall.
If you're interested, reach out. We can help your nonprofit secure the best pricing on the platform.
Create a social media contest
Social media can be a big timesink. You put all this effort into creating the "perfect" post only to get one like, maybe two.
Contests are a great way to maximize your social media efforts. They better engage your audience, get more people interested in what you're doing and give incentives for sharing.
These contests typically ask people to perform an action on social media and tag your nonprofit's social media when they do.
Quizzes are another way to engage your audience because they're a great way to learn something new. Plus, they're the perfect way to procrastinate.
Turns out, quizzes are also a great way to engage people on your website or social media page. People can't resist taking them, and they provide valuable insights into what your donor wants and needs. So if you're looking for a way to boost engagement, add some quizzes to your content strategy!
So there you have it - 4 marketing ideas to help get your nonprofit's mission out and start making a bigger impact.
Of course, this is just a starting point, but we hope it gives you some good ideas to work with.